An SEO guide to optimizing your Google Publisher Center account
Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization.
Topic: Googlebot
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
Mitigating technical SEO issues by empowering engineers
Engineers are at the forefront of web development. Here's how their understanding of technical SEO can be transformative for an enterprise.
GPTBot: OpenAI releases new web crawler
You can now prevent OpenAI's ChatGPT from accessing your website, or parts of it, using robots.txt.
Robots.txt is not the answer: Proposing a new meta tag for LLM/AI
Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why.
Crawlers, search engines and the sleaze of generative AI companies
AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do?
How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
Google has done its last mobile-first indexing switch today, a six-year process
Any site not yet moved over will remain on desktop-indexing going forward.
How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
Google-InspectionTool – the new Google crawler for Google testing tools
Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties.
How to steal your competitors’ featured snippets with ChatGPT (prompts included)
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
Google explains the use cases for its different crawler types
There is Googlebot, special-case crawlers and user-triggered fetchers.
Google launches a new crawler named GoogleOther
This crawler is similar to Googlebot, but it will be used internally by Google teams to crawl the public web.
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.
SEO product management: Key framework and fundamentals
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting
Instead, Google recommends you use Google Search Console's crawl rate feature.
Why SEO should be a product
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
What is an SEO product manager?
SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
6 link-building myths and truths
Avoid these common link-building mistakes to be successful in the long-term.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
7 tips to turn Google’s Search Essentials into strategy
Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
Implementing an internal linking module: Should you build it or buy it?
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.
Site taxonomy for SEO: A straightforward guide
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.