Google had a crawling issues that impacted some sites
Between November 11th and November 17th, Googlebot slowed crawling on some websites.
Topic: Googlebot
Microsoft list of Bingbot IP addresses released
Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.
List of Googlebot IP addresses released
Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site.
Google is testing the IndexNow protocol for sustainability
After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try.
We asked, you answered: Should Google add noindex support to robots.txt? Poll results
In total, 84% of the 87 respondents said “yes,” they would like this feature.
Google math solver guidelines require accuracy
Google has added a number of technical and content quality guidelines to math solver markup.
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
It can take hours to weeks for new content to be indexed, says Google
Quality is one of the more important aspects of getting Google to index and rank your pages quickly.
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Google publishes SEO guide to HTTP status codes, network issues and DNS errors
The official guide to how these server related issues or responses impact your Google Search performance.
How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
Google cuts short names from Google My Business
Why less is more when presenting and showcasing your expertise; Thursday’s daily brief
Plus, Facebook and Instagram are rolling out the ability to hide likes.
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Google will suspend merchant sites that show higher prices at checkout
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout.
Google crawl stats report now showing more crawls
Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results.
Google launches new crawl stats report in Search Console
Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.
GoogleBot to soon crawl over HTTP/2
While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage.
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify them.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.
Microsoft launched revamped Bing Webmaster Tools
With this launch, Bing added a URL inspection tool with some exciting features.
Video: Brian Ussery of Razorfish on SEO for e-commerce sites
We also talked about the new GoogleBot and some of the old days in the SEO industry.
Does Google respect the URL parameters tool?
E-commerce sites should not make assumptions about Google’s crawling parameter - check the log files to confirm activity.
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Common JavaScript errors that can harm your SEO [Video]
And, why JavaScript may not be the real cause of your crawling issues.
Why the evergreen Googlebot is such a big deal [Video]
Google’s Martin Splitt discusses the effort behind making Googlebot ‘evergreen’ in this clip from Live with Search Engine Land.
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search results.
Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt
Splitt addresses the most common indexing and JavaScript mistakes, why he doesn’t take ranking questions and shares why Google’s communications aren’t always as proactive as we’d like.
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
Chapter 8: Toxins & search engine spam penalties
Anyone entering the realm of search engine optimization is likely to encounter some questionable (aka “black hat”) tactics, or Toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were […]
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Google webmaster conference videos now available
Did you miss this Google event? Well, now you can watch most of the Google talks.
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.