Topic: H&M

The Alphabet of Google+ Direct Connect

A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]

SEO

Google+ Pages Now Open For Businesses, Brands, Places & More

Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly. Businesses Weren’t Allowed, Initially Businesses have wanted to be part of Google+ from the start. In fact, many businesses and brands made […]

Foursquare & American Express Specials Rolled Out Nationwide

Today Foursquare announced that their Austin-based SXSW test with American Express is going national.  The initial Austin-based partnership between Foursquare and American Express gave significant discounts to users who made purchases at local merchants using their Foursquare account tied to an AMEX card.  Many of the initial tests were very lucrative for the user checking in; […]

Microsoft More “Ethical” Than Apple, Google, Yahoo, Facebook

Many people might not believe that Microsoft, the company that a decade ago was often known as “the evil empire,” is now one of the most “ethical” internet companies, beating out Google, Apple, Yahoo, Facebook and other well-known online brands. That’s according to the New York-based Ethisphere Institute (EI), which produces an annual list of […]

PPC

Bidding For Dollars – Margin Dollars, That Is

As the competition in search becomes more sophisticated, refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential. Every firm has a different marketing objective: some look for maximum ROI and some are willing to spend to break even in hopes that future orders will drive the profit, […]