Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
Topic: HTTP
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Google updates Favicon search documentation
Google removed the Favicon user agent and said you must allow Googlebot and Googlebot-Image for Google to index your site's favicon.
What your enterprise SEO audit may be missing
Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical SEO with this guide.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
Microsoft adds simple default browser change option after receiving criticism
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.
Windows 11 update forces users into Edge, regardless of their default browser
Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate users’ ability to choose.
Google Search Console testing tools to match URL Inspection tool
The AMP, Mobile Friendly, and Rich Results testing tools will "align" with the URL Inspection tool, said Google.
Google’s help guide on redirects and Google Search updated
This document has been updated to show you how various forms of redirects impact your site's performance in Google Search.
Skyrocket your rankings with a head-to-toe website audit
On average, each crawled web page has at least one critical error—make sure to fix yours
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
How to audit sites inside corporate networks
Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy.
GoogleBot to soon crawl over HTTP/2
While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage.
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.
How Switching To HTTPS Helps Your SEO
Why are some sites HTTP and some sites HTTPS? If that’s a question you’ve ever asked yourself, then there are some fundamental things you need to know about the internet. Simply put, the S in HTTPS stands for secure and means that a site has a security certificate (more on that below). Back in 2017 […]
Google Search Console API to stop supporting HTTP and JSON-RPC requests
Many SEOs are still using these methods, so please check your implementations so they do not break.
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Google notifying webmasters to remove noindex from robots.txt files
Google is now sending reminders that you need to stop depending on your noindex in your robots.txt file.
Google to stop supporting noindex directive in robots.txt
Changes are coming to how Google understands some of the unsupported directives in your robots.txt file.
5 additional data blending examples for smarter SEO insights
Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot
You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages.
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
When migrating from HTTP to HTTPS, Google says to use 301 redirects
Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google.
How to increase your PageSpeed in WordPress
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
SearchCap: Google algorithm update, survey says SEO not popular, Bing guide & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools — Part 1 Aug 1, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing […]
SearchCap: Google adds dataset schema, Bing maps update, HTTP status code guide & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search adds dataset schema support to search results Jul 31, 2018 by Barry Schwartz Data nuts, here is your chance to get your data and charts looking pretty in the […]
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
Chrome starts telling users HTTP sites are not secure
Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking pages not using HTTPS URLs as not secure.
Google Image search updates referrer URL to help publishers track image search traffic
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready.
Ask an SMXpert – Google Tag Manager
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.
Google’s Chrome browser to drop secure label for all HTTPS sites
In addition, Chrome will mark all HTTP web sites as not secure.
AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages
Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages.
SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests ‘more results’ mobile search interface and new search refinement buttonsDec 21, 2017 by Barry Schwartz Google told us, “We constantly experiment with new search formats and experiences to deliver […]