The AI-driven reputation repair toolkit: What’s working in 2025
AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online.
Topic: IBM Watson
What is an AI winter and is one coming?
From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies.
Is Google’s new AI chatbot the Bard of the digital age?
Explore its functionalities, use cases and how it’s redefining the AI landscape in our guide.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
Restaurant app Tobiko goes old school by shunning user reviews
The app represents a return to the simplicity of expert reviews.
Google beats out Microsoft, Amazon, IBM in image recognition study
Image search recognition is getting pretty good, here is a study that shows how good it is right now.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
Riding the wave of AI: Is your marketing campaign as smart as it can be?
AI and machine learning are helping marketers in more ways that you can imagine.
SearchCap: Google Maps personalization, Google AMP report & Google shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s a CDP? Does your company need one?Dec 10, 2018 by Digital Marketing Depot Gartner predicts that the average US adult will own more than six smart devices by 2020, making […]
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
SearchCap: Reporting delays in Google Search Console, navigate in search & structure data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Navigate’ query prompts Google to ask, ‘Were do you want to go?’ Oct 19, 2018 by Barry SchwartzA new one-box answer now gives you quick access to driving directions in Google […]
SearchCap: New Google AdWords keyword planner, Yelp ads & audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
SearchCap: Google job search, metrics on search update & cheese doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google testing its own jobs search engine?Apr 28, 2017 by Barry Schwartz In the market for a new job? Google appears to be testing a new search feature just for […]
SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature Apr 18, 2017 by Amy Gesenhues It’s currently only available on Chrome and Android, but Google says […]
SearchCap: Google search app, PPC titles & AdWords DSAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget & 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you more features and bug […]
SearchCap: Cutts resigns, DuckDuckGo surges & click-through rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]
SearchCap: Google local pack ad, expanded AdWords ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded […]
SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he […]
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
SearchCap: SEO e-commerce, Google shopping & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory […]
SearchCap: Yahoo Search App, MindMeld Voice Assistant & Holistic SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content Dec 11, 2015 by Greg Sterling Yesterday Yahoo introduced an updated search app for the iPhone. It offers […]
SearchCap: Yahoo & Microsoft, Blekko Now At IBM & Link Spam Analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz Open Site Explorer Adds Spam Analysis For Risky Links Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset. 10 Practical Tips For Using […]
Goodbye Blekko: Search Engine Joins IBM’s Watson Team
Quiet for nearly two years, Blekko's home page says its team and technology are now part of IBM's Watson technology.
Google “Knowledge Vault” To Power Future Of Search
Google’s Knowledge Graph is being used to supply increasing amounts of structured content in PC and mobile search results. It’s part of an evolution that began with “universal search” and accelerated with the requirement for “answers not links” in mobile. Now Google is developing a successor knowledge base of content that will eventually supersede Knowledge […]
Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search
If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It’s called “technological singularity” and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Google’s Director of Engineering in late 2012, recently told the Guardian that his […]
Yahoo Gives $10 Million To Help Develop Next-Gen Siri And Better “Contextual Search”
Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results. We’re rapidly moving toward searchless content discovery with Siri, Google Now, IBM’s Watson, Nuance’s Nina, Expect Labs and other “intelligent assistants.” Artificial intelligence-powered intelligent assistants […]
Analyst Gives Both Google Now And Siri A “C+”
Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of “controlled” and “uncontrolled” conditions, Munster and his team tested and compared the two “assistants.” Munster gave Google Voice Search/Now a C+, an improvement from the […]
SearchCap: The Day In Search, October 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. […]
SearchCap: The Day In Search, January 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo Brings Back Flickr/Creative Commons Filtering To Image Search An image search feature that’s often used by bloggers and other content producers has found its way back to Yahoo Image Search. […]
SearchCap: The Day In Search, February 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Congratulates Watson On Twitter; IBM Says Thanks Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM […]
Google Congratulates Watson On Twitter; IBM Says Thanks
Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM has said thanks. Ah, sweet.
Could Google Play Jeopardy Like IBM’s Watson?
Like many people, I was amazed to watch IBM’s Watson supercomputer playing Jeopardy this week against past human champions. But could Google have done the same thing? Let’s go behind the scenes of these two search masters to understand what they can — and can’t — do.
If Google Played Jeopardy: Smartest Search Engine, But It’s No Ken Jennings
Google: Go to the head of the class. Wikipedia: You stay after school for extra tutoring. That seems to be one of the conclusions you can draw from a fun blog post today by Wolfram|Alpha founder Stephen Wolfram. Writing about the Jeopardy battle between past champions Ken Jennings and Brad Rutter and IBM’s Watson computer […]