Google launches AI Mode in 180 countries and territories
Google also added new agentic and personalization features in AI Mode.
Topic: India
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content
The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.
Google releases AI Mode in the UK
The third country to get AI Mode in Google Search is the United Kingdom.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google homepage search box rolling out AI Mode button
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
Google AI Mode available in India without sign-in
Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google Search tests “Preferred Sources” for Top Stories
Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now.
Google AI Mode now available in India
Google's first international expansion of AI Mode goes to India, via Search Labs.
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Google credits Gemini for better detection of fake business reviews and maps spam
Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
GBP tests ‘Places people are talking about,’ hints at unstructured citation power
Refine your understanding of what consistency means in terms of local citations, both structured and unstructured, and get the latest Google insights.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
Google adds WhatsApp ‘conversation started’ conversion action
Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.
Google expands AI Overviews to over 100 countries
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
What YouTube learned by analyzing over 8,000 top ads
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Google launches Accelerate with Google resource hub for advertisers
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
A/B testing and SEO: How to navigate pitfalls and maximize results
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Google drops Web Stories from image results, Google Discover carousel view and more
Google changed where Web Stories show in Google Search and Google Discover - a long time coming...
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.