New in Google Analytics: Consent Signal Ratings
This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup.
Topic: Information privacy
44 marketing initiatives where AI alone will fail
Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.
The ultimate consent strategy to maximize customer opt-ins
Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.
Google unveils new tools for testing, measurement, data
Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.
Google’s $4.7 billion legal storm: Sued in Italy, pays in Texas
Google is facing a new $3.3 billion antitrust lawsuit in Italy as it settles a $1.4 billion privacy settlement in Texas.
Sundar Pichai warns of ‘extraordinary’ risk to Google Search
Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.
Google asserts ownership of all advertiser assets in Local Services Ads
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
Microsoft Advertising will start enforcing Consent Mode in May
Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.
What today’s consumers expect — and how marketers should respond
Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
How to prevent Meta Ads restrictions on health and wellness campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7
Google Ads revealing low-volume search terms as ‘Private’
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
Google change disrupts SEO tools, resulting in data blackouts
Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.
2025 predictions for top B2B paid media channels
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
Google overhauls ad policies for CTV and PETs
Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
Top 10 2025 PPC predictions and trends
These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.
5 PPC measurement initiatives to set yourself up for 2025 success
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.
TikTok takes U.S. ban challenge to the Supreme Court
With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
In 2025, the AI-infused world will require humans bring strategy and judgement
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
Easier consent management comes to Google Tag UI
Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding.
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
Google AdMob updates privacy terms as more U.S. state laws take effect
New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.
Google Ads announces 11-year data retention policy
Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.
First-party data checklist for marketers
Start mapping out what a first-party data strategy looks like for your business.
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally.
Google launches confidential matching for data privacy
Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.
Meta to restrict data in Business Tools, impacting ad targeting
Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
Google is hiding search data from advertisers and profiting
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
Google Analytics 4 introduces benchmarking data
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Advertisers react to Google Reporting and Product Listing glitch
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation
Google Ads recovers from major reporting glitch
The glitch exposed some advertisers to others' data & some couldn't edit product groups. Most services are now restored and credits promised to those affected.
Google Ads introduces new consent settings tab in Data Manager
Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts.
Google Ads hit by major reporting glitch, exposing competitor data
Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.