Interrupting buyer journeys: The SEO strategy hiding in plain sight
Create SEO content that surfaces alternative solutions, captures high-intent traffic, and reaches users earlier in the buyer journey.
Topic: Kansas City
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps showing how long people typically spend at a store or venueJul 18, 2016 by Barry Schwartz New feature shows you time based on crowdsourced location data. Google rolling out […]
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
The Right Way To Do Click-To-Call In An Enhanced Campaign World
Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices. For example, when does a searcher prefer to use […]
Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More
April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does — just see our coverage from the last few April Fool’s Days for proof: Google’s Gags […]
SearchCap: The Day In Search, July 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Allows You To Write Your Search Queries It started with typing your query, then voice queries, then image based queries and now Google announced you can hand-write your queries. […]
SearchCap: The Day In Search, February 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search Results Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized […]
Sen. Franken Criticizes Google In Hearings, Praises Google In Promotional Video
Politics are messy and often riddled with ethical potholes and challenges. One illustration of this is Senator Al Franken’s apparent “conflict of interest” where Google is concerned. Discovered by Mike Blumenthal Franken did a “commercial” on behalf of Google’s “Get Your Business Online” initiative in Minnesota. Blumethal characterizes Franken as “shilling for Google.” It’s not […]
Live Blog: Google’s Eric Schmidt At The US Senate Hearing
Today’s the day. Google chairman Eric Schmidt is being called on the carpet in front of a US Senate subcommittee, to talk about whether his company is a monopolistic orge. I’m here, live blogging. Fun starts at 2pm ET. NOTE: Our follow-up article, which covers the entire hearing with highlights and without live blogging typos […]
SearchCap: The Day In Search, May 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Doctor Is In: Using An Unbranded Health Site Recently, I had an amazing experience. I was invited to be a part of an all agency partner meeting. Throughout the day, […]
U.S. Newspapers Start Selling SEO
Your local newspaper may soon offer SEO services. Heck, maybe it already is. Two of the three biggest newspaper publishers in the U.S. have recently announced that they’re selling marketing services to small/local businesses … and those services include things like SEO, local search marketing, and more. Gannett Newspapers is the latest to hop on […]
Google Airs TV Ad During Super Bowl – But Why?
Perhaps yesterday’s tweet by Google CEO Eric Schmidt put it best. Hell has indeed frozen over. Google has run its first major television ad, during the Super Bowl, no less. Below, the ad, how it has been received, how it compares to other search engine commercials from rivals and some questions about why market leader […]
Microsoft’s Tellme Offers Improved Mobile Voice Search Experience
Tellme has been in the speech, automated directory assistance and “voice search” segment for a decade. Two years ago the company was acquired by Microsoft for roughly $800 million. Since that time the two companies have been working on integration and developing next-generation services. Tellme powers Microsoft’s LiveSearch 411, among other services. Today, two years […]
SearchCap: The Day In Search, April 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Releases More Public Transit Info, Other Green Initiatives For Earth Day
You’ve seen the Earth Day logos, now comes several Earth Day related announcements from Google. The most significant of those involves the expansion of Google Transit to nine new US locations, including San Francisco, Denver, Millwaukee, Ann Arbor and Holland, MI, Kansas City, MO, Framingham and Cape Cod, MA. Here’s more from the Google LatLong […]
Google Maps Adds Street View Photography For Several New Cities
The Google Earth Blog reports Google Maps has added street views for new cities (now formally announced by Google itself here). The new cities that now support “Street View” photography are: