Google Business Profiles adds disabled-owned attribute to listings
Google also added new accessibility features to Google Maps.
Topic: LGBTQ
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
Google adds Asian-owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
How to earn customer trust with inclusive marketing
Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing.
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
Replay: The SEO gender gap and how to close it
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.
What does commitment to diversity look like in an organization?
The role of employee resource groups and why you need clear goals.
Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag
In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery.
SearchCap: Google testing tool, DuckDuckGo features & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last weekJun 2, 2016 by Ginny Marvin What do advertisers need to start thinking about now, and […]
Google shows its support for Gay Pride Month with rainbow art for LGBT search terms
Searches for terms like "gay pride month," "gay rights" and "LGBT" will return results with a rainbow ribbon strung across the top of the page.
Should Rick Santorum’s “Google Problem” Be Fixed?
Is Google (and Bing, by the way) not being “responsible” by failing to remove an anti-Rick Santorum web site? The Republican presidential candidate believes so, speaking out this week against an unfavorable listing for his name. But “fixing” Santorum’s “Google problem” isn’t as easy as it sounds. Defining Santorum For those who aren’t familiar with […]
U.S. Census Findings Count For Local Search Marketers
Talk of the 2010 U.S. Census is heating up on the web – as local information starts to trickle out – with discussion about what national and local census figures mean for everything from politics to the Superbowl. For local search companies and marketers, the U.S. Census delivers valuable information that helps us understand who […]
How To Target Hispanic Searchers
As the U.S. Hispanic population continues to grow, advertisers naturally want to target this influential demographic. Search engine marketing allows advertisers to efficiently reach the Hispanic market through a number of Hispanic-focused strategies. Though it may sound obvious, the easiest way to target Hispanics is by using Spanish-language keywords (i.e., “salud” for “health” and “prestamo” […]
An Overlooked Niche: Marketing To Hispanics Online
There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search marketing. Marketers are missing a […]
When AdWords Gets Sex Wrong
Via Marketing Shift, Don’t Be Evil (Or A Dyke, Or Trans) at SFGate.com from Violet Blue shows how AdSense ads can totally go against the message of the sex content you may have published and covers concerns that Google may be banning some sexual orientation terms as offensive, even though those using them may think […]