Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Topic: Lookalike audience
Google Ads API to block duplicate Lookalike user lists
Google will soon block the creation of duplicate Lookalike user lists in the Google Ads API, returning an error code for any violations.
Google shifts Lookalike to AI signals in Demand Gen
Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.
How to use Lookalike segments in Google Ads
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.
How to boost PPC retargeting efficiency with an RFM analysis
Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.
LinkedIn to sunset lookalike audiences
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […]
7 Ways To Target PR Psychographics With 1 Tool
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable for getting the results clients expect. It’s also […]
Bridging The Gap Between Search Traffic & Social Conversion
A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder? Read on to learn more. Are you or your company running search or display […]
How Dynamic Audiences Can Maximize Display Advertising Performance
I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. […]