How to make SEO reports more actionable
Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.
Topic: Mad Men
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
Why Google Search Console impressions fell (and why that’s good)
Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.
SEO in the black box era: Why reports will look more like Mad Men than Search Console
Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Search & ROI: Make The Most Of This Evolving Relationship
Paid search has made it easier than ever to demonstrate the value of advertising, allowing us to rethink our methods for measuring ROI.
The Most Popular Presentations Of SMX Advanced 2014
SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]
With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search
Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in Siri. Twitter also gets a […]
Lily Collins: 2013’s Most Dangerous Celebrity To Search For
Move over Emma Watson. Actress Lily Collins has taken the title as 2013’s most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company’s SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky […]
SearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords […]
SearchCap: The Day In Search, June 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Is For Doing Things It Tells You Not To Do “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a […]
Bing Is For Doing Things It Tells You Not To Do
“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and […]
SearchCap: The Day In Search, March 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes […]
SearchCap: The Day In Search, February 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Life-Size Google+ Circles, Google Tinfoil Office & Church Signs In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat […]
How The Era Of ‘Big-Data’ Is Changing The Practice Of Online Marketing
In the early days of ‘Mad Men’ marketing, half of all Marketing spend was famously wasted – the Marketer just didn’t know which half. Many a Marketer’s sleepless night was spent wondering what levers of their Marketing spend to push forward and which to dial back. Then, along came the Internet, and with it a […]
Live From Hollywood: It’s Bing & Ryan Seacrest
Bing’s holding a big press event here tonight in Hollywood, California. We’re live on the red carpet. OK, no red carpet, but we do have Ryan Seacrest hosting the event. Sit back and stay tuned as we live blog what’s to come. NOTE: See our Bing Entertainment, Unwrapped: Music, Movies, Games & TV story which […]
Dear Santa, All I Want For Christmas Is A SEM Super Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
Yahoo Debuts APT, Its “Unified Digital Advertising Platform”
At various times it’s been called AMP or APEX, but today Yahoo introduced its new “unified digital advertising platform,” which the company is now calling APT. With the platform it gained through the Right Media acquisition at its core, Yahoo is positioning APT as a dynamic, open marketplace (dispensing with the term “exchange”).