I’ve now compiled the latest search popularity stats from Hitwise, Compete, comScore, and Nielsen Online. That means it’s time to put them all together once again, to see what a "panel" of ratings services agree on — and don’t agree on — in terms of search engine popularity.
Andrew Girdwood notes that Compete.com was purchased by Taylor Nelson Sofres (TNS) for $75 million. TNS’s release reports that Compete.com’s 2007 revenue was “$14.9 million, over 50 per cent higher than in the previous year.” TNS will pay in deferred cash payments throughout now and 2010, up to a maximum of $75 million.
There are three surveys underway right now for the search engine marketing industry looking for participation. SEMPO and SEOmoz are both running surveys to collect data on the search marketing industry, while the SEMMYS are a more fun look at search marketing articles up for awards.
There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search, display (including video), and classifieds are growing at rates faster than overall online ad growth.
I’ve now compiled the latest search popularity stats from Nielsen, comScore, Hitwise, and Compete. That means it’s time to put them all together, to see what a "panel" of ratings services agree on — and don’t agree on — in terms of search engine popularity.
Nearly done with today’s search popularity stats review. Previously, I’ve covered the latest stats from Nielsen, comScore, and Hitwise. Now it’s time for Compete. Like the others, it puts Google tops. Unlike the others, it’s far more positive about Microsoft’s share and negative about Yahoo.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Kelsey Group added its mobile forecast to the range of other forecasts out in the market. The problem with all of these is that, like local search forecasts, there are fundamental definitional issues about how the marketplace is framed and conceptualized. Kelsey says “U.S. mobile search advertising revenues to grow from $33.2 million in […]
The analytics firm comScore is expanding its core search metrics product, qSearch, in a number of ways that the company says will make the measurement of search volumes and market share more accurate than it was previously. According to James Lamberti, SVP Search and Media at comScore, the expansion of the company’s methodology and measurement […]
M:Metrics released numbers on mobile social networking in the US and Europe. The U.S. had the largest audience — primarily mobile versions of social networking sites like MySpace and Facebook — followed by the U.K., Spain, Germany and France. In the U.S. and Western Europe there were 12.3 million mobile social networkers overall, according to […]
Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low single-digit growth while alternative media […]
Hitwise sent me some data on the search volume for the term “iPhone.” As many of you know, Apple is releasing the iPhone this Friday, and the press and craze over this product is unprecedented. Just take a glance at the coverage at Techmeme and you can see, the news reports are overwhelming, to say […]
Back in March, Christine Churchill wrote a Small is Beautiful column about the ability of small businesses to be flexible and creative, to think locally and explore niche markets that larger companies wouldn’t enter because they were too large or too slow to change in Survival of the Nimble. When your company is run by […]
StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I am hoping to see come […]
Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the “Putting Search into the Marketing Mix” offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, […]
Search popularity stats for last month are coming out once again, and I’m diving in with the latest figures from Hitwise. They show Google had a slight rise over the previous month, mainly at the loss of Microsoft Live. The month-to-month figures are below, along with the long term trend for all the major players. […]
Journalists and financial analysts keep asking the question, “When will local search finally take off?” By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S. And consumers have already embraced […]
Thanks to all of you who completed the first Search Engine Land reader survey! We’re still tallying up the results, but here are a couple of top-line stats you may find interesting: Nearly 30% of you work at a search engine marketing firm or full-service advertising agency; more than 25% of you work for a […]
I’m generally suspicious of surveys that say things you’d expect them to say by the company that commissioned them. In this case, ClipBlast — a video search site — sends word of a survey covering frustration with video search. Still, I’ll pass along some stats and the press release, for what they’re worth. The key […]
A study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document. Buyers view more search results (10) and take more time to view the results (11.4 seconds). Information searchers view […]
Kevin Delaney at the Wall Street Journal (subscription required) today has an interesting article that borrows a page from John Battelle’s “database of intentions” idea of search as a kind of repository for consumer demand, buzz meter and perpetual focus group all in one.
ClickZ and JupiterResearch are doing their semi-annual Search Marketing executive survey, and want your participation. This survey will capture what strategies search marketers are pursuing, what features and tools are most important to them and where marketers are spending their search dollars. It’s a short, 25-question survey, and your responses are strictly confidential. As a […]
I’ve got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our reader survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll toss in a chance to win a ticket to our upcoming SMX: Search Marketing Expo event in Seattle this June 4 & […]
The Internet is awash in data, so much data in fact that one can find numbers on just about any subject. Yet primary research can be very expensive and cumbersome. There are inexpensive polling tools such as Zoomerang or Survey Monkey, which offer a cost-effective way to survey users. But the methodology doesn’t produce statistically […]