Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
Topic: Market research
How to turn polls and surveys into great content
Here's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.
Do personas REALLY matter in content marketing?
Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
TikTok adds additional regional trend insights
The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands.
Create campaign impact by reaching the Workday Consumer
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How-to guide: Create a sustainable, high-performing SEO and content strategy
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How marketers can use consumer research to get insights.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
How to earn customer trust with inclusive marketing
Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. Our editors have done the research so you don’t have to.
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Social listening for brands and agencies: What, why and how?
What role does social listening play in a company's marketing matrix? Here's how to evaluate your options in 2021 – and why you must.
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the public.
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on.
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
Don’t know much about SEO: Survey finds business owners lack basic knowledge
A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO.
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016.
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Google updates Shopping Insights for product search data and trends
Marketers and retailers can get more comparative brand data with the latest update.
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
The sponsored survey looked at influence on restaurant decision-making.
Survey: Consumer trust may be Amazon’s true competitive advantage
Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today.
Smart speaker sales grew 103% last year
The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.
Report: Smart speaker owners increasingly using them instead of typing or swiping
Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don't currently offer them.
NPR survey: Americans love their smart speakers, 42% call them ‘essential’
There may already be 20 million virtual assistants in US households.
Advanced testing: What 4,000 A/B tests can teach you
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program.
SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone […]
BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.
70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal's annual Local Consumer Review Survey.
Report: Nearly 60 percent of searches now from mobile devices
Hitwise examined hundreds of millions of queries across 11 key categories.
New survey says Google Maps favored by nearly 70 percent of iPhone users
The survey data seem to contradict statements made by Apple and others about Apple Maps' dominance on the iPhone.