Forecast says SEO-related spending will be worth $80 billion by 2020
Report from Borrell Associates argues "marketing services" spending in US is much larger than advertising.
Topic: Market research
Survey: Under 40 Percent Start A Local Search With A Search Engine
What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The report, called “Local Search Unleashing Opportunities for National Advertisers,” is based […]
BrightLocal Opens Its 2015 Local SEO Industry Survey
The poll aims to gain a better understanding of the local SEO community, offering insight into agency and consultant services and fees.
Moz Releases Their 2015 Online Marketing Industry Survey
Moz surveys thousands of SEMs and published the 2015 industry data and stats. Google is one popular source of data for marketers.
Google Reports A 41% Growth In Mobile Searches For Movie Showtimes
According to a recent study, Google found 74% of moviegoers search online for showtimes, with 56% of the searches happening on mobile.
Bing Ads Releases Demographics & Reach Data Visualization
Marketers can quickly access stats on searches in the US across multiple verticals.
Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the location of the survey’s participants, BrightLocal clarified in the comments that over 85 percent of the […]
Industry Survey: 37% Of Local SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year
According to an industry survey by local search firm BrightLocal, a majority of local SEOs experienced less than $30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $500 to $1,000 for the largest percentage of survey respondents. BrightLocal polled more than 1,700 SEOs, with 31 percent of the survey […]
BrightLocal Opens Its 2014 Local SEO Industry Survey
Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business related topics like company turnover, services and fees. Anyone interested in taking the survey can do so on BrightLocal’s website up until this Friday, August 15. BrightLocal says it plans on posting […]
Survey Says Yelp The Most Influential Local Review Site
Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie’s List Citysearch OpenTable TripAdvisor YP Zagat […]
Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions about campaign set up, optimization tactics, billing issues and more. The […]
Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]
Survey: Search Engines Dominate Mobile Product Research
Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the […]
AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers
Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through […]
Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool
With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently […]
US Mobile Search Revs To Hit Nearly $4 Billion This Year
A new report from Forrester Research projects US mobile paid search will be worth $3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $3 billion according to the IAB for the first six months of […]
Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, […]
There’s Still Time To Take The 2013 Moz Industry Survey
Search marketing software provider Moz is asking SEO professionals to complete its 2013 Moz Industry Survey. According to the announcement on Moz’s blog, the survey should take only five to ten minutes and the data will be shared publicly once it’s published. This year’s survey is intended to gain insights on industry trends, including SEO […]
Majority Of Mobile Ad Spend To Go To Search — Forecast
In an updated digital and mobile advertising forecast, eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly, it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5 billion by the end of the forecast […]
Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by focusing on five key areas: agency size and […]
Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users
Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the […]
Blind Study Finds YP Local Results Beat Google, Bing, Yahoo
A “blind” study commissioned by directory publisher and local ad network YP, performed by Crowdflower, found that YP’s local search results were better overall than those of search engines. This was measured as a function of user satisfaction rating. Thousands of queries were compared over a year-long period. I can hear the skepticism: “It’s sponsored […]
The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?
Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a […]
Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior […]
Survey: iPhone Owners Generally “Not Affected” By Maps Issue
Hyperbole is the stock in trade of many tech bloggers and journalists. Yet beyond simply trying to grab eyeballs with exaggerated headlines, people in the tech press often get very worked up about issues that have little impact on “ordinary people.” That may be the case with the so-called “Apple Maps debacle.” Mike Blumenthal used […]
Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing
Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers’ problems have little to do with SEO or SEM techniques and are much more to do with brands cutting corners in their enthusiasm to go global. It’s inevitable really. Organizations expanding […]
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
Take The 2012 State of Search Marketing Survey
SEMPO & Econsultancy have teamed up again this year to run the State of Search Marketing Survey. The survey will cover topics including budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media. SEMPO and Econsultancy are asking those in the search and social communities to take the […]
Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. About […]
New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps
Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a great many interesting pieces of data, some of which I’ve […]
Google Screenwise: New Program Pays You To Give Up Privacy & Surf The Web With Chrome
Google is quietly taking requests from web users who want to get paid to surf the web using the Chrome browser while sharing data with Google. The program is called Screenwise and, though we’re not aware of any official announcement, Google has a signup page at www.google.com/landing/screenwisepanel. The page explains that Google wants to create […]
Report: Search Ad Spend To Rise 27% In 2012
A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominant share of the search ad spend at 77.9%, up from 74.4% share in […]
‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers
Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research center for marketers called Think Insights. On first glance, there’s almost an overwhelming amount of information in Think Insights … thus the “data porn” reference in our headline. If you love statistics and marketing, you […]
Forecast: More US Mobile Web Users Than PC By 2015
It’s inevitable that in the not too distant future there will be more mobile internet users that those accessing the internet on a PC. And today research firm IDC forecast that day will come in the US in 2015: By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs […]
Google+ Poised To Become Number Two Network In 12 Months According To Survey
A Bloomberg-YouGov survey of 1,003 online adults found that Google+ is on a trajectory to surpass other social networks, including Twitter, LinkedIn and MySpace. YouGov projects that Google+ will become the number two network after Facebook, “in the next year.” The survey also suggests that Google+ will likely chip away at Facebook usage and engagement: […]
Pew: 25 Percent Prefer Smartphones To PC For Internet Access
The Pew Internet Project put out results of its first survey looking at smartphone ownership. Pew found that 35 percent of all US adults own a smartphone. When the base is just mobile phone owners however (83 percent of American adults) the number goes up to 42 percent. The numbers go even higher in certain […]
Report: Search Marketing Sees Slower Second Quarter Growth
Researchers at Citibank talked to four large agencies doing a lot of SEM — Covario, Efficient Frontier, Marin Software and Position 2 — and what emerged was a picture of second quarter spending that looks weaker than once expected. And the full year, by most accounts, will be down from what most previously thought, if […]
Majority Of Smartphone Users Online “Multiple Times” Daily
In New York, at the Mobile Marketing Association forum, Google presented sponsored research on global smartphone user and marketer behavior. The data come from two related studies. The first is an “an online survey of thousands of mobile consumers in 30 countries.” The second is based on “a telephone survey of 1,000 marketing decision makers,” […]
EMarketer: Among Online Ads, Search To Gain Most New Dollars In 2011
Search will bring in $14.4 billion this year in the U.S., representing 46.1% of total online spend, and it will continue to command the lion’s share of spend through 2015, according to a new forecast by eMarketer. The big picture for U.S. online ad spending is looking bright, as well. EMarketer expects the sector to […]
Report: Google Most Reputable Corporation In U.S.
Harris Interactive published their 12th annual reputation ranking study for U.S. corporations. This year, Google grabbed the top spot scoring a 84.05 out of 100. The study compares 60 of the “most visible companies in the U.S” and asks 30,000 Americans to take the Harris Poll online panel. They are asked to identify the companies […]