Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
Topic: Marketplace.co
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Why is there so little innovation in local?
The alpha and omega of local is now Google.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook starts testing ads in search resultsDec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results. Google Lens goes live for search on […]
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results.
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
SearchCap: Search Engine Land awards, Facebook gets serious about local & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes Jun 13, 2018 by Amy Gesenhues The SEO and SEM community recognized the […]
SearchCap: Google My Business, building an in-house search team & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Agency Dashboard launches today Jun 5, 2018 by Barry Schwartz This new dashboard, announced a month ago, is now live and available for use. Building an in-house search […]
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
Facebook third-party partnerships bring huge trove of used car listings to Marketplace
Hundreds of thousands of used cars now available as part of content expansion.
Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
SearchCap: Sales funnels, search pics & editorial changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An update on executive changes on the editorial teamJul 14, 2017 by Elisabeth Osmeloski Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present […]
SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. What your paid search KPI […]
Former Google search chief Amit Singhal joins Uber
Singhal will become a senior vice president of engineering, overseeing Uber's Maps & Marketplace departments.
SearchCap: Offline call data, AdWords budget creep & AMP fire hose
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Allstate: offline call data improved SEM performance and the customer experienceOct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs. 3 mysterious and scary […]
Facebook E-Commerce: A Look At Facebook Shopping Carts
Facebook pages can be quite a dynamic location for your brand and now there is a growing push towards monetizing pages from within Facebook. By utilizing shopping cart software built exclusively for Facebook, retailers can now sell products right on their Facebook pages – no need for users to ever exit Facebook.com. These e-commerce platforms […]
SearchCap: The Day In Search, November 21, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.