This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
Topic: Michelle Morgan
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over.
What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to everyone.
Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift.
Why updating your messaging is the best strategy right now [Video]
‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’
Watch: Should you go all-in on brand marketing now?
Amy Bishop, Michelle Morgan and Chris Kelly talk about what channels and content are effective now and post-COVID opportunities
How working from home has thrown a wrench in campaign targeting [Video]
While working remotely has kept some businesses online, it has also made analytics and cookie data less reliable.
From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video]
Marketers have an opportunity to try new tactics as clients divert resources to long-term goals.
COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from Live with Search Engine Land.
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
Next up: PPC experts join Live with Search Engine Land
We'll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes
The SEO and SEM community recognized the industry's top performers last night during the SMX Advanced Conference in Seattle.
Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers
This week, as we celebrate International Women's Day, we feature the lineup of female experts presenting next week at SMX West.