AI-generated content: Benefits, risks & SEO best practices
AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings.
Topic: Microsoft
How to balance speed and credibility in AI-assisted content creation
AI tools can accelerate content workflows – but without governance, accuracy, and human oversight, quality and trust quickly erode.
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
OpenAI launches a web browser – ChatGPT Atlas
And its built in search features seem to use Google Search.
Microsoft Bing finally supports the data-nosnippet HTML attribute
Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.
Google Search rebounds as Amazon steps back: Q3 ad report
Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.
Privacy-led marketing: How to build trust and win in a cookieless era
Future-proof your marketing strategy. Learn how privacy-led marketing balances compliance, customer trust, and performance in a post-cookie world.
Google Search gets Nano Banana in Google Lens
This is Google's latest image generation technology from within Gemini - now available in Search.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
Microsoft taps Amazon DSP as preferred partner
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
Audience targeting in Google Ads Search campaigns: How to layer data for better results
Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
New Bing Places for Business is live
A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.
Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
Schema and AI Overviews: Does structured data improve visibility?
A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.
Hidden prompt injection: The black hat trick AI outgrew
Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.
Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
From reactive to proactive: How AI protects and amplifies executive brands
Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Microsoft Advertising suspensions: What triggers them and how to appeal
Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
A technical SEO blueprint for GEO: Optimize for AI-powered search
Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.
AI Governance in SEO: Balancing automation & oversight
As AI reshapes SEO, governance matters more than ever. Learn how to align AI tools with ethical, strategic, and performance standards for lasting impact.
Measuring what matters in a post-SEO world
Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world.
Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools has added some useful upgrades.
ChatGPT is using Google Search, multiple tests suggest
Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?
Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
Your brand in the age of generative search: How to show up and be cited
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management.