Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Topic: New Zealand
YouTube lifts some restrictions for mastheads ads
The new policy opens the door for many advertisers who had previously been limited on where they could place their ads.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
Optimize your email campaigns with the updated Email Marketing Periodic Table; Tuesday’s daily brief
Plus, why you shouldn’t let your employees choose their WFH days.
Facebook Import is now available in Microsoft Advertising
Advertisers can import up to 10,000 campaigns for each account.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Google might remove search in Australia if forced to pay to link to sites
This comes after Google signs an agreement with French publishers to pay for some content.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused questions.
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening phase."
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks.
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.
Uber Eats readies ad sales for restaurants
Could it become a rival to Google and Yelp over time?
Google begins testing Duplex internationally
Duplex will be powering automated calls to confirm holiday business hours in New Zealand.
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
Gerda Taro, first female war photographer, featured in film Google doodle
Google honors "the little red fox" photographer with a special Google logo.
Lyudmila Rudenko, Soviet chess player, featured with a Google logo
Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.
Google searches now correspond to user location instead of domain
Users can still change their search settings to select a country service if desired.
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game
Google is once again displaying the video game it first introduced for the men's ICC Championship tournament last month.
ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans
To celebrate this week's ICC Championship tournament, Google designed a digital game of crickets playing... cricket.
SearchCap: Google Home users, Apple expands search ads & Google suggested video clips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. Google Home […]
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking
Ocloo spent her life helping the women of Ghana -- and, eventually, the world -- start and run their own businesses.
‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
Google's 2016 holiday doodle series included three separate animated images posted on December 23rd, 24th and 25th.
‘Tis the season! Google spreads cheer with its Holiday 2016 Day 1 doodle
Google has created two versions of the doodle - one for the Northern Hemisphere and one for the Southern Hemisphere.
Autumnal Equinox Google doodle welcomes first day of fall in the Northern Hemisphere
To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year.
SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced.