As Danny earlier pointed out, comScore has devised a new metric called “Explicit Core Search” to separate intended search results from slideshow “gaming” (“contextual search”), which had arguably distorted search volumes at Yahoo and to some degree Bing in recent months. Here’s how comScore explains the new metric: When comScore reports our July 2010 qSearch […]
Well here’s a surprise. New stats from Chitika show Bing has taken over the second place spot for search market share from Yahoo — and back in January 2010! Chitika is an advertising network similar to Google AdSense. The company receives data about visits to the 80,000 sites in its network, which are mostly US […]
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
A new study about the buying habits of computer and consumer electronics shoppers shows the importance of search to the online shopping process. Search engines, in particular, are relied on much more heavily than social media — but the study also speaks to the importance of on-site search boxes. The report — which can be […]
I would love to be a fly on the wall at the FTC. A few weeks ago the agency grudgingly decided not to pursue its lawsuit to prevent the Google-AdMob deal on the purported basis that Apple’s entry into the mobile ad market would sufficiently balance Google’s new push into mobile display: The Commission said that although […]
Responding to Apple CEO Steve Jobs’ declaration that on mobile devices “search hasn’t happened,” we’ve now written several times about how mobile apps of various sorts are essentially search by another name. Just to refresh your memory, here’s Jobs making that statement in April of this year: [youtube]https://www.youtube.com/watch?v=YuQWPGTBVE4&feature=player_embedded[/youtube] The specific app he references (in case […]
Steve Jobs’ interview at the D8 conference last night was widely covered and live-blogged. He covered lots of ground, from competing with Android, to rejecting Flash, Apple TV and AT&T’s network. Below I discuss selected (mostly search-related) parts of the lengthy interview. Putting to rest a very persistent rumor, Jobs said that notwithstanding Android and […]
Cookie cutters are a great idea… for making cookies. But when it comes to marketing, a cookie cutter approach can do more damage than good. Unfortunately, many search marketers do exactly that when they treat their keywords, ad copy, landing pages and customers all the same.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, People Do Say “Bing It” — Barely It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s […]
Nielsen has just posted its search market share numbers for April, 2010, and there’s good news for Bing. After a slight drop between February and March, Bing rose again in April to an all-time high of 12.9% market share. That represents an increase of almost 6% from Bing’s 12.2% share in March. Google dropped slightly, […]
comScore’s out with new search market share figures. Yahoo’s up, but did it “game” its growth with new navigational changes? Gaming figures is nothing new. But even if Yahoo effectively did, it’s the search volume — the number of searches — that people should care more about in deciding who’s “winning” and “losing” when it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Announces Q1 2010 Earnings: Income Up 87% Yahoo announced (PDF) their first quarter 2010 earnings and showed a revenue increase of 1% and income increase of 87% from the first […]
On Wednesday we reported on Hitwise data showing Google’s search share declining for the “fourth straight month.” However the firm has always shown Google with the greatest share vs. rival metrics firms (comScore, Nielsen, Compete). Yesterday comScore published its March search numbers to clients and they were subsequently released in the financial analyst notes that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hits All-Time High Market Share: Nielsen The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market […]
The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share. It’s also […]
Major news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times. That’s according to the the State of the Media report issued tonight by the Pew Research Center’s […]
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of determining […]
Opera, the leading independent mobile browser, has been putting out great data on mobile Internet usage for quite some time. Google always ranks as one of the top sites globally. However this month’s “State of the Mobile Web” report is the first time that the company has released search market share data. It shows Google […]
That intentionally “inflammatory” headline is inspired by an article that appeared in the San Francisco Chronicle yesterday, “Facebook directs more online users than Google.” The article cites Compete data and says, “Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We May Remove Buzz From Gmail Google says it may end the marriage between Buzz and Gmail. That may be a welcome move from users of both products, especially in […]
Search share numbers regularly go up and down a percent here and a percent there; that’s normal. So no surprise that Bing’s January share, as reported by Nielsen, wiped out its drop from December. Here’s the January chart: And for comparison, here are the December and November charts, also from Nielsen: Even Google’s small drop […]
Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com. Jared Cluff, Ask’s senior VP of marketing, says the deal produced some measurable results in 2009: “We saw double-digit increases in usage among NASCAR fans. With the fan cards […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize A Mobile AdWords Campaign Google is going mobile in a big way. Following the announcement of Nexus One, the official Google phone, and the acquisition of adMob, Google […]
Nielsen has released its December 2009 search engine rankings. They reflect gains by Google and a minor gain by AOL compared with November 2009. The data show declines by Yahoo and Bing. Here is the chart: Compare data from November: And finally, compare comScore’s November search rankings: I think there can be no argument now […]
The iPhone was introduced on June 29, 2007 and that was effectively the beginning of the mobile internet era. With the iPhone also came the acceleration of mobile search for Google, the default engine for the iconic Apple device. This year mobile became a cornerstone of Google’s strategy with a string of announcements, product tweaks […]
According to November comScore data (published by TechCrunch) Google News is the second largest online news property in the world in terms of traffic. Yahoo ranks as the top global news site. Here’s the partial comScore list: Yahoo News Google News New York Times sites CNN China’s QQ.com BBC MSN In the US Yahoo still […]
The 30-day window for the FTC’s review of Google’s $750 million acquisition of AdMob is now up and the regulatory agency has decided it’s going to take a closer look at the impact of the deal (“second request”) on the nascent but rapidly evolving mobile advertising sector. This means that the FTC will be gathering […]
Both comScore and Nielsen put out November search numbers that show Google and Bing up and Yahoo losing share. According to comScore: Americans conducted 14.4 billion searches in November, up 1 percent from October. Google Sites accounted for 9.5 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.5 billion), Ask Network (548 million) […]
To many of us, 2009 couldn’t end soon enough. But today we have fresh optimism about what’s in store for 2010. I sense a cautious sense of hope with everyone I’ve spoken with that the prospects for next year are stronger for local search providers and our advertisers.
TechCrunch is reporting, based on a range of Tweets and chatter, that many Google employees were given an unlocked HTC handset running Android 2.1 as a holiday gift. “It’s beautiful . . . Like an iPhone on beautifying steroids” wax the rapturous Tweets. NOTE: See our follow-up piece, More Detail On Google Phone From A […]
It could be that the general state of the 2009 economy is fueling the increase in early search queries for “Black Friday” related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘New’ Search Ad Formats The Google Blog formally announced the new search ad formats Google has been showing in the search results. The new ads include the relatively old AdWords […]
Google is doing some very interesting things in TV and video advertising these days. Not long ago it licensed Nielsen’s PRIZM audience segmentation data for enhanced audience targeting through TVAds. Google also recently introduced “skippable” pre-roll ads on YouTube. The idea is to find willing audiences and make advertisers (potentially) only pay when someone watches […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: NAR Changes Its Mind: Google Is Not A Scraper Site Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows […]
comScore released its October 2009 search share numbers and Google has passed 65% search market share, holding 65.4% share in October, up 0.5% from the previous month. comScore also claims that Microsoft Bing also gained 0.5% share, reaching 9.9%, while Yahoo dropped 0.8% to 18.0% from the previous month. Nielsen also released its October 2009 […]
Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East 2009 Day Two Live Blogging Day two of the SMX East 2009 show is just about done. Here is some of the live blogging coverage from the day. If […]
Nielsen offers a blog post that shows the various ways that people discover content online. Search is at the top, followed by “portals” (which feature search boxes); at the other end are blogs and social networks. However Nielsen argues that certain categories of people are increasingly social media tools as content discovery sources: We saw […]
The NY Times offers an interesting article this morning, profiling Google’s efforts around mobile AdSense and display advertising on smartphones. It’s equally a profile of some of the people who work on the teams behind those efforts. The article is as much about process and Google’s culture as it is about mobile advertising: On Tuesday, […]
Since it’s launch Bing has steadily been inching up in market share, conveying the impression that Google has a bona fide competitor on its hands. Yesterday, however, data from NetApplications and StatCounter reflect that Bing may have seen its first usage declines since the engine’s launch several months ago. Before getting too excited one way […]