Topic: Nielsen Holdings

More People Now Using Mobile Apps Than Browser — comScore

Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground. Android handsets now represent nearly 47 percent of the […]

SEO

SearchCap: The Day In Search, December 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Stop Online Piracy Act (SOPA) Stalls In Congress The U.S. House Judiciary Committee abruptly adjourned today without voting on the Stop Online Privacy Act (SOPA), a controversial measure that would […]

SearchCap: The Day In Search, November 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brands & News Sites Among Winners From Google’s Freshness Algo Update, Report Says Major brands and a variety of news sites — from established outlets to internet-only gossip sites — are […]

Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11

More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US […]

SearchCap: The Day In Search, November 3, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off Google announced they are rolling out a new search algorithm change that helps make the search […]

Smartphones Now Over 50 Percent For Under 44 Crowd

Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore’s official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who […]

PPC

Tips For Checking Your Holiday Retargeting List Twice

Every holiday season for retailers is filled with trepidation. There’s what retailers know. And then there’s what they think they know. This year, retailers know e-commerce sales will be up. What they think they know (or admit they can’t predict) is how the huge shadow of the sluggish economy will impact their season. It’s the […]

Forty Million Mobile Users Access Social Nets Daily — comScore

In the US roughly 40 million mobile users access social networks (broadly defined to include blogs) on their handsets on a daily basis, according to comScore. The large number of mobile-social users comes as no surprise. Facebook previously announced it had 350 million active mobile users globally. Google also sees mobile as a strategic front […]

Report: Android Nears 50% US Smartphone Market Share

Metrics firm comScore released new US mobile data today. Google’s Android has increased its market-share lead over everyone else. Now at nearly 44 percent, Google could reach 50 percent US smartphone market penetration by the end of Q4 this year. The only other smartphone platform to show growth is the iPhone, but it’s less than […]

SEO

Pew: 58 Percent Use Geosocial And Location-Based Services

Pew has released some new survey findings showing that roughly 58 percent of smartphone owners use what Pew is calling “geosocial and location-based services.” There’s a mix of activities and applications grouped under these headings, including maps & directions and sites like Yelp and Foursquare among other things. Pew data reflect that 35 percent of […]

Report: Android Now 40 Percent Of Smartphone Market

According to the latest comScore data, Android handset penetration grew almost 6 points since last quarter and now amounts to 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset maker, also had the greatest overall share of mobile […]

Google Promoting “Free” Nexus S On Homepage

Hurry, supplies are limited. If you’ve been to Google.com today (from a US IP address) then you’ve already seen the Nexus S “free today only” offer. Users can obtain the phone from US retailer Best Buy and must sign up for a two-year contract. Three out of the four major US carriers offer the phone: […]

SEO

Local Search A Multi-Site, Cross-Platform Affair — Report

Google may currently “own” search, but local search is a different story. Mapping sites, specialized local sites, general search engines and deals, as well as mobile browsers and apps constitute the distributed landscape of local, according to a new report, “The State of Local Search,” released yesterday by the Local Search Association (LSA), with data […]

Pew: 25 Percent Prefer Smartphones To PC For Internet Access

The Pew Internet Project put out results of its first survey looking at smartphone ownership. Pew found that 35 percent of all US adults own a smartphone. When the base is just mobile phone owners however (83 percent of American adults) the number goes up to 42 percent. The numbers go even higher in certain […]

Majority Of Smartphone Users Online “Multiple Times” Daily

In New York, at the Mobile Marketing Association forum, Google presented sponsored research on global smartphone user and marketer behavior. The data come from two related studies. The first is an “an online survey of thousands of mobile consumers in 30 countries.” The second is based on “a telephone survey of 1,000 marketing decision makers,” […]

Google AdWords Can Now Target Tablets Separately

Just as Google began to allow users to separate their AdWords campaigns on smartphones from their PC campaigns, the company is now letting advertisers separately target tablets. It becomes another check box on the AdWords “networks and devices” screen. Here’s what Google said in its blog post: In the next couple of weeks, the “Networks […]

Apple, Google In Privacy Hot Water Over “Locationgate”

Apple and Google are helping intensify an already intense digital privacy debate with last week’s revelations that both companies’ mobile software track your movements in detail without your affirmative consent. This morning the Wall Street Journal reported that the iPhone stores user location data even when location-services are entirely turned off: Apple Inc.’s iPhone is […]

SEO

AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”

There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with “location based services.” Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance of location on mobile devices. A new study from […]

comScore: Apple’s iOS Reach Is “Double” Android’s

Android has been outselling the iPhone for many months now, and it’s widely assumed that Android has all but eclipsed Apple in the market and among developers for mindshare. However today comScore released a more “holistic” look at iOS vs. Android that includes iPod Touch and iPad owners, which contradicts that conventional wisdom. When all […]

ComScore: iPhone Most Popular Handset In February

Today comScore released US mobile subscriber and market share data for February. The data are based on a survey of 30,000 US users over age 13. The metrics firm said the Verizon iPhone was “the most acquired handset in the month of February.” According to comScore 69.5 million people have smartphones, representing 29 percent of […]

SEO

Hello Chomp, Goodbye Android Market

Given the massive number of apps now on both the iPhone and Android some people (especially tech bloggers) complain regularly about the “problem of app discovery.” In fact we don’t know if regular users are similarly vexed. But let’s assume they are. On Android in particular “app discovery” has been less than optimal. Now iPhone […]

Android Closing On BlackBerry As Verizon iPhone Launch Approaches

The latest mobile data from comScore are out, showing Android handsets continuing to outpace others in the market. These new figures obviously pre-date the release of the Verizon iPhone, which is coming this weekend. More interesting will be seeing what these figures look like in March. Reportedly Apple has prepared two million CDMA iPhones for […]

SEO

Yelp: 35 Percent Of Searches Mobile Now

Yelp released some new mobile data yesterday based on usage and activity in December. The company said that its mobile apps generated calls to local businesses “every other second.” Here are some of the other data: 3.2 million unique visitors used a Yelp mobile app Every other second a consumer generated directions to a local […]

Google Teases “Honeycomb” Android 3.0 Tablet OS At CES

Perhaps this year’s Consumer Electronics Show (CES) should be renamed “AES” for Android Electronics Show — given all the handsets and tablets featuring the Google mobile OS that are being shown and rolled out. And today Google provided a sneak preview of the tablet version of Android (3.0), dubbed “Honeycomb.” The screens and the video […]

Google Gaining Ground In Smartphone, Browser Markets

Google’s Android smartphone operating system is poised to overtake Apple’s iPhone for market share, and its Chrome browser has reached a major milestone, capturing 10% of the market. The smartphone figures come from Nielsen in November, while the browser numbers were measured in December by Net Applications, an Aliso Viejo, Calif. company that tracks market […]

SearchCap: The Day In Search, December 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista News is traveling fast about a leaked slide from a Yahoo “all hands” meeting earlier this week that listed several […]

ComScore: One In Four Have Smartphones In US

Online metrics firm comScore released some new (October) data about the US mobile market. One of the headlines is: 60.7 million people in the US own smartphones. That, according to comScore, is 25 percent of the total mobile subscriber base. Android continues to be the largest gainer on a percentage basis among the major smartphone […]

Microsoft: 53 Percent Of Mobile Searches Have Local Intent

Get out your slides, this is a great statistic: 53 percent of mobile searches on Bing have a local intent. This was casually told to me yesterday by Microsoft’s Stefan Weitz during a briefing call about a dozen other things. I stopped him and made him repeat and confirm the number. He did. It’s from […]

SEO

September 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from September 2010: 1) What’s Up With The Google Balls Logo On The Google Homepage Today? – Visiting the Google homepage today may make you go “wow.” It has one of the most wild and explosive special Google logos I have ever seen. There are dozens […]

SearchCap: The Day In Search, September 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make Paid Social Media Ads Effective And Engaging While advertising on social media makes sense for advertisers, the owners of ‘free’ sites like Twitter and Facebook still need to […]

Nielsen: Bing Passes Yahoo To Become #2 Search Engine

According to Nielsen data out this morning Microsoft’s Bing has passed Yahoo to become the number two search engine in the US. Nielsen says that Google’s August share is 65% (and growth is flat) but that Bing and Yahoo have now switched places: Although Google saw little change in its month-over-month search volume, it still […]

SearchCap: The Day In Search, August 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Unlikely To Come Back To Google Places Earlier today it was reported that Yelp’s content had been removed from Google Places — though not from Google.com results. What’s going on […]

SEO

Bing’s Market Share Up 51% In Past 12 Months

Bing’s search engine market share has risen 51% in the U.S. over the past 12 months according to Nielsen stats announced today. According to Nielsen, Bing’s market share in July 2010 was up to 13.6%, a 51% jump from its 9% market share in July 2009 — which was basically Bing’s second month of existence. […]