What your Google Ads hour-of-day report doesn’t tell you
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
Topic: Online advertising
Microsoft Bing usage and revenue stats (new data)
Interesting Bing user stats. Includes data on visits, revenue, market share and more.
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
Google AdSense to change how it counts impressions: Begin-to-Render
This change is happening on February 17, 2027 and will result in a change in total impressions.
Microsoft Advertising rolling out new design for advertiser console
Microsoft says it has "redesigned the navigation and enhanced tables for a more intuitive, efficient experience."
Google announces October changes to Display & Video 360 API
Google’s DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
Google expands Demand Gen with messaging ads, travel tools and AI video creation
Google's Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.
Google’s August 2026 spam update hit rankings harder than normal
Google's spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.
Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Instagram statistics: Key demographic and user numbers
Discover everything you need to know about Instagram's user base - Monthly & daily active users, growth figures, demographics & much more!
Google Ads adds reporting for AI-generated product titles
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
Google tests channel prioritization controls for Performance Max
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
Google Local Services Ads will charge for some missed calls starting Oct. 1
Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.
ChatGPT Ads adds automated bidding, platform targeting
ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.
Google expands Local Services Ads categories ahead of migration
Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.
Meta AI can now analyze and optimize Meta Ads campaigns
Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.
ChatGPT Ads are expanding to 31 European countries
Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Google to migrate Travel campaigns to Search campaigns for Travel
Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually.
Google tests advertiser list above mobile Search ads
Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.
12 things Reddit needs to make its ad platform more competitive
Reddit has a unique advantage: communities built around real questions and decisions. Its ad platform needs to catch up.
Study: ChatGPT ads appear on 26% of commercial prompts
New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Google expands Limited Ad Serving policy across all Ads
Google is introducing new qualification criteria based on trust signals, verification and account history.
Microsoft Advertising adds bulk editing for disapproved assets
Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues.
YouTube tests image ads during horizontal mobile playback
YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.
Google Ads adds dedicated reporting for new customer acquisition
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
New Google help doc details Deal Ends annotations for Shopping ads
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
Microsoft Advertising adds excluded content terms for Audience Ads
Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.
Google releases help doc for Performance Max pay-per-lead goals
The new guides explain how advertisers can set up, target and optimise Performance Max campaigns with pay-per-lead goals.
4 Google Ads settings and recommendations worth a closer look
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
Google publishes guidance for text disclaimers in Search ads
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
Google publishes its first dedicated guide for YouTube audio ads
Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.
OpenAI appears to be building chatbot-native ads that launch AI agents
A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.