Interrupting buyer journeys: The SEO strategy hiding in plain sight
Create SEO content that surfaces alternative solutions, captures high-intent traffic, and reaches users earlier in the buyer journey.
Topic: OpenAI
What makes a brand machine-readable in AI search
A review of 19 businesses found the same problem repeatedly: strong expertise buried in content AI systems can’t reliably interpret.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
Velocity: What the Googlers not on stage said at I/O 2026
Google I/O 2026 felt like a victory lap. Here's what the conversations behind the demos actually revealed.
Why AI adoption may look bigger than it really is: Data
AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.
Reddit’s AI search influence goes beyond training data
Reddit’s role in AI search is often oversimplified. Here’s how AI training, licensed access, and retrieval systems influence what AI cites.
Reasoning lift: What happens to brand visibility when AI thinks harder
An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel visibility.
SEO/GEO audits with AI fail without these 3 essentials
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility
New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site.
Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
Why your brand isn’t making the AI recommendation set
Many brands optimize for AI citations and extractability before establishing the clarity and relevance needed to enter the candidate set.
The delegation boundary: How AI decides which brands win
AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
How negative information spreads from Wikipedia into AI search
Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.
The legal consequences of using AI — and the safest way to do it
AI creates growing risks around copyright, privacy, misinformation, and compliance. Here’s how organizations can reduce legal exposure.
SEO’s new goal in 2026: Recognition, not rankings
Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.
ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
Why brand authority beats topical authority in AI search
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
How AI models ‘understand’ your brand
Is AI misrepresenting your brand? Fix how you’re encoded, cited, and surfaced across training, retrieval, and generation.
Is there still a long-term game for SEO in AI search?
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
Searchers just want you to be helpful
AI search is raising the bar, not changing the goal. Create content that answers real questions with clarity, depth, and expertise.
New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
ChatGPT ads expand to logged-out users
ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
Content strategy in 2026: What actually changed (and what didn’t)
Organic traffic down? Learn the 2026 two-surface content strategy: audit Google + AI search visibility, measure LLM citations, protect rankings, and grow authority.
OpenAI adds CPC ads to ChatGPT
OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
OpenAI begins rolling out ads in select markets
OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven experiences.
Why your website is now the source of truth in local AI search
AI may surface your business, but your website is where decisions happen. Learn how to structure content for visibility, trust, and action.
Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
AI buttons: Smart UX play, risky GEO tactic, or both?
From AI poisoning fears to usability gains, AI buttons are sparking debate. Here’s a data-backed look at their real impact and limitations.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.