How to build a custom GPT for business (that your team actually uses)
Most GPTs fail because they’re too broad and under-tested. Here’s how to build focused, high-ROI GPTs your team adopts and uses every week
Topic: OpenAI
What the ‘Global Spanish’ problem means for AI search visibility
AI models collapse Spanish-speaking markets into one, mixing countries, regulations, and context into answers that don’t hold up in practice.
Stop chasing Reddit and Wikipedia: What actually drives AI recommendations
AI citation data is easy to misread. Acting on it often creates noise, risk, and weak signals instead of real visibility.
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
Automated traffic is growing 8x faster than human traffic: Report
Automated traffic now exceeds human activity across the web. Machines aren't just indexing or scraping it. They're actively using it.
AI citations favor listicles, articles, product pages: Study
Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.
ChatGPT ads pilot leaves advertisers without proof of ROI
ChatGPT ads offers almost no performance data or targeting capabilities, leaving early advertisers unable to prove their spend is working.
Could AI eventually make SEO obsolete?
From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.
SEO’s new battleground: Winning the consensus layer
AI search rewards brands that show up consistently across trusted sources. Here’s how to build visibility when rankings no longer cut it.
Walmart: ChatGPT checkout converted 3x worse than website
After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
Yahoo CEO: Google AI Mode is the biggest threat to web traffic
Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.
AI visibility tools: How to track and grow your presence in AI search
See if ChatGPT, Gemini, and Perplexity cite your site, discover competitors appearing in AI answers, and identify the sources LLMs trust.
OpenAI tests Ads Manager as ChatGPT ad business takes shape
OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.
Why entity authority is the foundation of AI search visibility
AI systems rely on entities and relationships to understand and cite brands. Learn how schema and entity governance shape AI visibility.
Google leaves door open to ads in Gemini
A senior Google executive says the company is "not ruling out" ads in its Gemini AI app — a notable reversal from denials made just months ago.
Why the answer in SEO is almost always ‘it depends’
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?
OpenAI: ChatGPT now has 900 million weekly active users
OpenAI reports the new usage milestone as paid subscriptions surge — the latest evidence that AI has become mainstream for daily use.
You can now build PPC tools in minutes with vibe coding
Learn how vibe coding help you build custom PPC tools in minutes using simple AI prompts instead of traditional coding.
The dark SEO funnel: Why traffic no longer proves SEO success
AI drives vendor discovery before Google ever sees the click. Learn how brand mentions, LLM citations, and branded search generate pipeline.
How to see AI search prompts inside Google Search Console
See how long-tail Google Search Console queries reveal AI-style prompts, plus a regex trick and ways to turn raw data into tracking insights.
How to use AI response patterns to build better content
LLM answers vary widely. Here’s how to extract repeatable structural, conceptual, and entity patterns to inform optimization and positioning.
OpenAI says ChatGPT ads can be ‘additive’ if done right
OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.
How ChatGPT uses SEO to drive growth and revenue
An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.
AAO: Why assistive agent optimization is the next evolution of SEO
Incomplete terminology leads to incomplete strategy. Here’s a clearer framework for optimizing when AI systems recommend and act.
8 tips for SEO newbies
Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools.
How to vibe-code an SEO tool without losing control of your LLM
Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview extractor step by step.
AI agents in SEO: A practical workflow walkthrough
A practical look at how AI agents like n8n automate SEO workflows, from scraping to structured delivery – and where they fall short.
ChatGPT ads spotted and they are quite aggressive
ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.
LLM consistency and recommendation share: The new SEO KPI
Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search.