ChatGPT Ads adds automated bidding, platform targeting
ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.
Topic: OpenAI
DTC LLM visibility: A case study on how vertical authority wins AI mentions
See how Knix beats bigger brands in AI search – and six strategies DTC brands can use to build authority, earn citations, and boost LLM visibility.
Duane Forrester: AI is rewriting SEO, but the mission is the same
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
How to use ChatGPT at work: Expert techniques for beginners
Learn how to use ChatGPT the right way. Skip beginner mistakes and start getting better, more useful answers with this step-by-step guide.
SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
Business websites dominate Gemini local AI search citations: Study
A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.
JavaScript links can make your pages invisible to AI search
A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.
Reddit’s ChatGPT Search citations fell 86% in four days: Report
Reddit's share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17. Promptwatch says.
ChatGPT Ads are expanding to 31 European countries
Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.
Build your SEO strategy as if search engines don’t exist
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Yelp brings restaurant reservations and waitlists to ChatGPT
ChatGPT users can now reserve a table or join a Yelp waitlist without leaving the conversation, streamlining discovery to booking.
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
10 SEO use cases for auditing your accessibility tree for AI search
Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI understanding.
Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
GEO for people who have to hit revenue targets
Most GEO advice optimizes for visibility. If you're accountable for business results, that's the wrong place to start.
OpenAI appears to be building chatbot-native ads that launch AI agents
A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
ChatGPT gains access to Yelp reviews, ratings, and photos
Yelp will feed real-time local data into ChatGPT, including reviews, photos and quote requests, with branded links back to its platform.
9 must-have SEO tools every marketer should use in 2026
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.
AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
OpenAI sets Aug. 9 end date for ChatGPT Atlas
Atlas will retire less than a year after launch as OpenAI shifts AI browsing and task automation into its desktop app.
ChatGPT Ads new overview tab, suggested ad drafts, new ad formats and more
OpenAI also said ChatGPT Ads are live in Japan and South Korea.
Winning the AI decision layer: From AI discovery to agentic commerce
AI engines now decide which brands to recommend, trust, and transact with. Learn the six steps to become AI's preferred choice.
Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
ChatGPT Ads rolling out audience lists
Several advertisers have begun to notice a new option to upload Audience lists into OpenAI's new ad platform.
OpenAI can generate ChatGPT Ads for you
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
6 SEO priorities to rethink for AI search
AI search is changing which SEO efforts have the biggest impact. Learn the three priorities to emphasize more and the three to emphasize less.
How to measure prompt-level visibility in AI search
You can't measure every AI recommendation, but you can build a reliable picture of your brand's presence. Here's how.