Moz upgrades controversial ‘domain authority’ metric
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.
Topic: PageRank
Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties
SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domain issues for small business websites.
SearchCap: Future of search & SMX Advanced ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session ideas for SMX AdvancedDec 20, 2018 by Chris Sherman We’d love to hear from you if you have a great idea for a session that you think should be […]
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
Link building in the age of content skeptics
When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons. First, most search services were caught up in what would prove to be a fatal fad: turning their home pages into a “portal” for the internet while neglecting their core […]
SearchCap: DoubleClick bid manager and Google Optimize
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Google Optimize tests to take AdWords to the next levelMay 31, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. […]
Ask the SMXperts: The latest in advanced technical SEO
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and […]
SearchCap: Google featured snippets, Bing Ads audience segmentation & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. […]
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: First Click Free is over, being replaced by Flexible SamplingOct 2, 2017 by Greg Sterling Google is rolling out a suite of tools to help news publishers drive more subscription […]
SEO ranking factors: What’s important, what’s not
This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and […]
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
‘SEO: The Movie’ aims to trace the rise of internet marketing
Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers.
How Google measures the authority of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
6 types of negative SEO to watch out for
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
SearchCap: Google Home integration, AdWords local extensions & PageRank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product. […]
How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process.
SearchCap: 2017 SEO, Google holidays & our top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search & social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search […]
Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more
Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2016.
Google studying ways to deal with offensive search suggestions & results
Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft execs share plans for making Bing ‘pervasive’; say search is about to become very differentNov 14, 2016 by Ginny Marvin At an event in Redmond, Microsoft shared its vision of […]
Why crawl budget and URL scheduling might impact rankings in website migrations
You've down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
How Google uses machine learning in its search algorithms
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.
SearchCap: Google drops “mobile-friendly” label, Bing Ads & AMP for e-commerce
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns it will crack down on “intrusive interstitials” in January Aug 23, 2016 by Barry Schwartz Google will reinforce its emphasis on the mobile search experience with a new penalty […]
SearchCap: Google AMP in search, Search Analytics semantics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP breaks out of news into the main Google search resultsAug 2, 2016 by Greg Sterling The company says that AMP pages will not receive a rankings boost. New Google help […]
SearchCap: Google iOS app, Google Search Console export & AdWords characters
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your old content can help with SEOJul 28, 2016 by Tamar Weinberg Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how […]
SearchCap: Google political bug, Google PageRank redirects & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
Google's Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value.
FAQ: All about the Google RankBrain algorithm
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it.
SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
Yandex updates their version of PageRank named Thematic Index of Citation (TIC)
The Russian search engine, Yandex, has updated their TIC scores, and webmasters took notice.
Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as […]
SearchCap: 20 years in search, Google PageRank & Bing shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 big changes with search engines over my 20 years of covering them Apr 17, 2016 by Danny Sullivan Search Engine Land founding editor Danny Sullivan looks at how search has […]
Google Toolbar PageRank officially goes dark
A month or so after Google told us they would be removing the 1-to-10 PageRank scores from their toolbar feeds, they removed it this past Friday.