Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
Topic: PageRank
Yandex ‘leak’ reveals 1,922 search ranking factors
SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Google penalties, manual actions and notifications: A complete guide
Learn all about on-page and off-page guideline violations, what Google's messaging means, and how to get a Google manual penalty removed.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Bill Slawski’s SEO by the Sea website to live on
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
Toxic links and disavows: A comprehensive SEO guide
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
Peter Norvig is stepping back from Google after 20 years
He is joining Stanford's Human-Centered AI Institute as a Distinguished Education Fellow.
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.
Chapter 6: Link building & ranking in search engines
Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
A quick guide to understanding Google’s quality rater guidelines
Jennifer Slegg explains the most important themes for brands.
SEO myths busted by an ex-Googler
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you think.
Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.
On Google’s 21st birthday, a look back in time
Revisit a 1999 interview with Google co-founder Larry Page by Search Engine Land's Chris Sherman.
What really matters in Google’s nofollow changes? SEOs ask
Who benefits, who will implement the new attributes and how much change should sites expect?
Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC
Nofollow links will be included in your Link Report.
The Role of Nofollow Links in SEO
Written by Chris Hinchly, SEO Specialist Link building is a fundamental element of SEO. As a webmaster or digital marketer, you want as many sites as possible linking to your platform. Of course, they have to be quality links to make a difference in search engine rankings. The simplest way to understand the role that […]
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google rankings.
Google may use different ranking weights for YMYL-type queries
The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.
How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.