Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront.
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
We will dive into what brands should be communicating and ways to stand out with your content while respecting the current pandemic.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations.
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
Stop wasting hours of your week building reports that don’t even get opened.
Keep your cool this holiday weekend knowing your campaigns are in top shape.
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads.
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you think.
Engagement is the main metric used to measure the success of social media marketing. However, as a metric, it can often leave much to be desired. This is because engagement can mean so many things. Technically, any interaction with a post is an engagement. This means even pausing or muting a video could be included in […]
Bloomreach bsMR users can integrate site search in B2B commerce environments to increase conversions.
Update any scripts, rules and reporting and look to Google's new position metrics.
Whether you are working out your Engagement Rate on Facebook or your CPV on YouTube, we’ve got a social media calculator for you. Most of these stats are readily available from the social networks’ built-in analytics. However, some (like Instagram engagement rate or Follow Ratio) are really only available here. The below list of calculators […]
We have provided a useful LinkedIn Engagement Rate Calculator below. Use it to work out the Engagement Rate for your updates, or your LinkedIn page. You can also work out the total impressions and engagements you would need in order to hit a specific Engagement Rate on any update. Feel free to experiment with different […]
James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
Being able to track digital marketing directly is what so strongly distinguishes it from offline marketing. Whereas newspaper, TV, radio, and outdoor ads only estimate viewership and effectiveness, online advertising can tell you how it performed, and right away. Yes, there are discrepancies in online advertising reporting, and yes attribution to traditional marketing channels has […]
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.
Position-based impression share metrics are now available.
Felicia DelVecchio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client's multiple programs and says trust and perseverance have been key to her success.
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.
During SMX West, Andrew Ramm and Sean Murphy outlined strategies to stay ahead of the competition.
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC.
We have provided a useful Instagram Engagement Rate Calculator below. As there is no official Instagram Engagement Rate, you can use our calculator to work out any of the three most commonly used methods (see below). You can use our calculator to work out your Instagram Engagement Rate, as well as derive what you would […]
Four new metrics provide better indications of where your ads appear on the search results pages.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google fixes the cache 404 issue with mobile-first indexingOct 23, 2018 by Barry Schwartz After several months, Google has fixed the bug that caused the cache page to fail to load. […]
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google changed the way it works, and no one really noticed Jun 19, 2018 by Patrick Stox If you missed the changes Google made late last year on labeling country services, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The new and AI-improved Google News now available for iPhone and iPadMay 15, 2018 by Greg Sterling Google News redesign in more than 120 countries on the web, Android and iOS. […]