Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
Topic: Perplexity
Google Analytics adds source grouping and hostname filtering
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
Fashion AI SEO: How to improve your brand’s LLM visibility
Learn how fashion brands can boost AI visibility in ChatGPT and Google AI Mode through PDPs, creator content, Reddit, and PR.
Fintech in AI search: How to be the trusted and featured brand
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
Can a fake brand win in AI search? New experiment says yes
A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.
The bureaucracy tax: How disruptors are winning AI search visibility
Slow approval cycles and rigid workflows are costing enterprises AI visibility. Faster execution and structured data shift the balance.
Query fan-out optimization guide: How to rank in AI searches
Want to optimize your content for fan-out queries? Learn how to find sub-queries, create multi-intent content, and format it for AI search visibility.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Wikipedia and Forbes rank among the most-cited sources in AI answers, with Yelp and G2 frequently appearing in recommendation queries.
Automated traffic is growing 8x faster than human traffic: Report
Automated traffic now exceeds human activity across the web. Machines aren't just indexing or scraping it. They're actively using it.
AI citations favor listicles, articles, product pages: Study
Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.
Why your law firm’s best leads don’t convert after research
Most referral loss isn’t random. It happens during validation — where credibility, specificity, authority, and friction break conversion.
SerpApi asks court to throw out Reddit scraping complaint
In its dismissal bid, SerpApi argues reading public Google results isn't DMCA circumvention and warns Reddit is stretching platform power.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?
SerpApi moves to dismiss Google scraping lawsuit
SerpApi says Google is stretching the DMCA to protect ad revenue, not copyrights — casting the case as a fight over access to public SERPs.
Perplexity stops testing advertising
Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.
SEO leaders: stop chasing rankings, start building visibility systems
Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.
How digital marketing agencies are adapting to AI search
Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority.
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Google sues SerpApi over scraping and reselling Search data
Google accused SerpApi of 'circumventing security measures protecting others’ copyrighted content that appears in Google search results.'
Why SEO annual plans fall apart – and how to build one that holds up
Annual SEO planning still works when it’s built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter.
Googlebot dominates web crawling in 2025 as AI bots surge: Report
Cloudflare data shows AI crawlers exploding, publishers blocking bots, and many platforms sending little traffic back.
Judge limits Google’s default search deals to one year
A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
The end of the web? Goodbye HTML, hello AIDI!
Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
SerpAPI calls Reddit lawsuit a threat to the ‘free and open web’
SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open and accessible.
Reddit sues Perplexity, SerpApi over scraping Google Search data
Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.
Google Search gets Nano Banana in Google Lens
This is Google's latest image generation technology from within Gemini - now available in Search.
How different AI engines generate and cite answers
See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
YouTube dominates AI search with 200x citation advantage: Data
AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.
Thriving in AI search starts with SEO fundamentals
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
Your GEO content audit template
Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.