Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
Topic: Personal branding
YouTube channel description: Crafting the perfect one
What is a YouTube Channel Description? And what should you write? I’ll show you exactly how to write a compelling (and SEO-optimized) Channel Description).
The worst thing you can be in an SEO job interview is forgettable
SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable.
From reactive to proactive: How AI protects and amplifies executive brands
Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation.
Personal SEO: How to get found and stand out
Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.
LinkedIn tests personal post boost option
LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
Does guest blogging still work for SEO? Pros, cons and best practices
There are too many thoughts about guest blogging. Should you still use it? If so, what is the right approach? Here is what SEO experts say.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
Tips for how to post effectively on LinkedIn from SEO Sara Taher
Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well.
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
10 quick and easy tips from LinkedIn for creators
Need some inspiration for the topic of your next LinkedIn post? Use these tips for a nearly endless supply of content ideas.
5 new tools for LinkedIn creators to get more followers, visibility
LinkedIn creators can more easily be discovered – and gain followers – via the feed, search results and other platforms.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
Guest Posting: How To Make People Like You (and think you’re smart!)
Guest Posting is where you write articles for other people’s websites for free. Yes, you read that right – for free. For other people. Bear with me – it is a good idea, I promise. If you are already hesitant – I fully understand that. If you run a website, you will probably have two […]
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like card.
Google experiments with public search profile cards
Currently limited to India, the Google+-like feature gives personal brands and individuals some control over their own search results.
Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’
"I don’t think we’ve even tapped the potential of what good content can do for a company."
The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.
10 domain name secrets to repair your online reputation
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
SearchCap: SEO Jobs & Bing Webmaster Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ultimate Guide To Bing Webmaster Tools Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. Be Aware! SEO Might Help You Land […]
Reputation Crisis: Where To Turn?
Here’s a rough paraphrase of a classic business cliche: “In business, at the end of the day, your reputation is all you’ve got.” Let’s say that after years of working hard to build a solid reputation, one day, a result surfaces in Google for a search for “your name” and one of the top results […]
Reputation Conversations Start With Search Results
This is the first article in which I will coin the phrase “Reputation Conversations”. Expect to hear me use this term further in this column, in future columns for Search Engine Land, and in other intellectual property that I generate. How’s that as an opening statement? It’s a great way for me to “practice what […]
Live Blog: Martha Stewart On Twittering & Real Time Marketing
I’m at TWTRCON today, where Martha Stewart is being interviewed during a keynote conversation by David Pogue of the New York Times.
Hoping To Improve People Search, Google Launches “Profile Results”
Ever searched for yourself on Google and come away dissatisfied, especially if someone else you share a name with seems to dominate the results? Ever looked for someone else and been disappointed that you couldn’t find the person you wanted? Google’s new “Profile Results” launching today aim to correct both problems. Since the end of […]
SearchCap: The Day In Search, March 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Sample Member Profile Page Member vs. Non Member Comments Search Engine Land Membership Has Its Privileges Increase your personal "brand" in the search marketing community. Access exclusive content. And get discounts on SMX conferences when you become a Search Engine Land Premium Member. Check out what you get with your membership! Build your "brand" with […]
How To Create Compelling Social Media Profiles
Social media is not really new anymore, but many people still struggle with the subtle things that might help or hurt success within the top social communities. Recently Muhammad Saleem published a great article on the various tips you can follow to help you succeed in most social media communities. In this article, I’m going […]
SearchCap: The Day In Search, May 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: