How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
Topic: Pinterest
What is search intent in SEO? Using different types of keyword intent
Learn why search intent matters in SEO, the different types of search intent and how to create content that targets keywords effectively.
Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.
How to brief a content creator effectively for social search marketing
Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
The DESCRIBE framework for effective YouTube descriptions
Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
TikTok partners with Amazon for in-app shopping
TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
How to build and manage your brand across multiple platforms
Your brand’s online reputation depends on way more than just Google or your favorite social media channel.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
How to harness the power of brand mentions across the search universe
Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.
Pinterest shares algorithm insights as it shifts focus to non-engagement signals
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
Pinterest revenue rises 12% as monthly active users reach all-time high
The platform's success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
What to know about PPC keyword research tools and match types
Learn the importance of keyword research and understand the different keyword match types and how to use them in PPC.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Pinterest rolls out AI body type filter to improve search inclusivity and engagement
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
How to integrate user-generated content into your SEO strategy
Learn how to harness UGC to boost your SEO, strategies to integrate it into your workflow, and tips to maximize value while minimizing risks.
How to navigate SEO in a multi-platform world
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
Pinterest revenue rises 11%, delivering better than expected results for advertisers
The platform's number of global monthly active users also increased more than Wall Street analysts predicted.