TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).
Topic: Pinterest
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Pinterest rolls out AR ‘Try on’ feature for furniture items
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
Google, Microsoft throw down the gauntlet and why Excel is the foundation of SaaS; Monday’s daily brief
Plus, Instagram expands accessibility in Stories
Phone calls critical for business during the pandemic; Tuesday’s daily brief
Plus, we're introducing research Tuesdays
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser frustrations?
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before.
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping […]
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
How Switching To HTTPS Helps Your SEO
Why are some sites HTTP and some sites HTTPS? If that’s a question you’ve ever asked yourself, then there are some fundamental things you need to know about the internet. Simply put, the S in HTTPS stands for secure and means that a site has a security certificate (more on that below). Back in 2017 […]
Google tests showing Analytics data in Search Console with ‘Insights’
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Google launches Keen, a new personalized search-discovery-social mashup
Seen as a Pinterest competitor, it's something potentially broader and even older.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Now, Shopify merchants can quickly turn their catalogs into shoppable Pins
The new Pinterest app on Shopify is now available in the U.S. and Canada.
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.