Local search ranking factors: What’s working in 2017 [Podcast]
In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
Topic: Podcast
SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
In our latest Marketing Land Live, listen in to clips from the "flash session" at SMX West as our panel answered audience questions about Google's dilution of exact match keywords.
Bing’s partnership with TuneIn lets users listen to radio stations directly in search
The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing's search results for 'online radio stations' query.
SearchCap: Google local ads, Google searches podcasts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Serial fans rejoice — You can now listen to podcasts directly in Google app on AndroidApr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including […]
Serial fans rejoice — You can now listen to podcasts directly in Google app on Android
Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.
11 Social Media New Year’s Resolutions For 2011
Last year, I created my first annual Social Media New Year’s Resolutions and am following it up, 2011 style! This list is meant to be a list of goals to accompany your social media plan – not serve as a standalone social media blueprint. Remember that there is no end-all-be-all social strategy for all companies, […]
SMX West 2009 Podcast: Ask The Paid Search Reps
In this session, representatives from the major search ad networks take questions from the audience about paid search. Click the play button to listen to this podcast. [audio:https://searchengineland.com/audio_assets/west09/AskThePaidSearchReps.mp3] Moderator: Misty Locke, President and Co-Founder, Range Online Media Speakers: Brian Boland, Director, adCenter, MicrosoftZ Patrizio Spagnoletto, Senior Director, Yahoo! Search Marketing, Yahoo! Frederick Vallaeys, Google AdWords […]
Cool New Link Tools And… SEO Discounts!
I’ve come across some cool tools to use in your link building efforts and have a handful of discounts I wanted to share so let’s get right to it! Groundswell profile tool All link building tactics have one thing in common—they need relevant pages to secure the links from. Notice I didn’t say “authority pages” […]
Upgrade Your Membership!
Sample Member Profile Page Member vs. Non Member Comments Search Engine Land Membership Has Its Privileges Increase your personal "brand" in the search marketing community. Access exclusive content. And get discounts on SMX conferences when you become a Search Engine Land Premium Member. Check out what you get with your membership! Build your "brand" with […]
Two New Google Search Quality Interviews
There are two new interviews available, one from Google’s VP of search quality, Udi Manber, and one from Googler Matt Cutts. Popular Mechanics interviewed Udi Manber and posted the interview transcript online. Matt Cutts did an audio/podcast interview with Duct Tape Marketing. Here is a summary of my notes from each interview:
YouTube Adds “Discovery” Stats & Updates Page Design; Barry’s Search Video Podcast
YouTube has announced the addition of a new statistic that can be found in your video “YouTube Insights” section named “Discovery.” Discovery is basically a report showing you how people discovered and viewed your video, a form of referral reporting. In addition, as TechCrunch reports, YouTube has redesigned their video page.
Microsoft Launches New adCenter Community Site
Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. Features include: Product/Service specific blogs Categorized User Forums Multimedia Distribution including video interviews, audio podcasts, and training videos User profiles
Yahoo Podcasts To Close; The Sorry State Of Podcast Search
Sigh. As someone who produces a podcast — and who has enjoyed searching for podcasts when going on roadtrips — I don’t get why podcast search isn’t more supported by the major search engines. Yahoo Podcasts, rolled out with promise back in October 2005, now sports a message at the top of the page saying […]
Managing Search Marketing Campaigns With Social Media Tools
Social media tools such as blogs, wikis, podcasts, videocasts or vlogs, social networks, etc, are proving to be a great way for businesses to spread a corporate message, to improve their branding and to support a myriad of other external communication requirements. But what about their use as internal communication tools? How can the In-House […]
B2B Search Marketers: Keep It Simple
What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital marketers? Don’t despair. Business buyers continue to show a preference for fast and simple online information.
Podzinger Is Now EveryZing
Following in the recent footsteps of Technorati, which morphed into a multi-media search engine, podcast search engine Podzinger has added video and rebranded itself EveryZing, a stronger and (paradoxically) less confusing brand. Google introduced video into Google.com results with the roll out of Universal Search and the new Ask3D prominently features video (search provided by […]
Feed & Information Overload? Read SearchCap!
I was talking to someone recently who felt overwhelmed by all the search news that happens when they’re out of-touch while traveling. They’d fire up Google Reader after getting back, only to have hundreds of posts to read through. I suggested they read our SearchCap newsletter. A few weeks later, they said it made a […]
3 Jump-Start Methods For Passionate Linking
For a lot of people, link building is a drag. It’s like going to the dentist or writing that tax check every quarter… you don’t really want to do it but you know you have to. It’s that drag factor that makes a lot of people look for short cuts and easy methods to hurry […]
The New Digg Features Plus, A Submitter’s Perspective
Today, Kevin Rose announced the release of new Digg features. What most people covered in the release were all the cool additions, but no one really talked about the small changes that have drastically affected submitters. Before I dig into these small changes that affected submitters, here is a quick recap of the new features […]