Topic: Russia

SearchCap: Google XML sitemaps, Amazon ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]

SEO

SearchCap: Google Posts traffic changes, Google China & ABM metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)Dec 17, 2018 by Greg Sterling A combination of internal and external pressure has apparently prevented the project from going forward. Google Posts […]

How Search Engines Learn What’s On Every Page

Spiders. The terrifying answer to how search engines know what is happening all over the internet all the time is that they have an army of millions of spiders. The internet is positively covered in spiders making their way into every nook and cranny and reporting back to their masters on what they find. The […]

PPC

Your Complete Guide to PPC (Pay-Per-Click) Advertising

PPC has become shorthand for advertising that appears on search engines. bought through Google Ads and Microsoft Advertising to advertise on Bing, but many other ad platforms also support pay-per-click or cost-per-click ad buying, including Facebook, Amazon, Twitter, Pinterest, Snapchat, Quora and LinkedIn. Advertisers can buy display, video, social and native ads on a pay-per-click […]

SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s […]

SEO

SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]