AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.
Topic: Salesforce
SearchCap: Local SEO report, Google Maps spam report & following Googlebot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did you know you can report Google Maps-related spam calls and other violations to Google?Nov 28, 2018 by Barry Schwartz Google local has its share of spam and manipulation issues. There’s […]
SearchCap: Google zero results, European Commission complaints & TrueView
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google showing zero results again for many time, calculations & conversions search resultsNov 25, 2018 by Barry Schwartz And it is back! Google may now show no search results for queries […]
SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With so many choices, which SEO tool is right for you?Nov 13, 2018 by Digital Marketing Depot Compiled from the latest research, this 55-page report is your source for the latest […]
SearchCap: Google seller ratings, complex SEO & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows Seller Ratings by country, changes eligibility requirementsNov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Solving complex SEO […]
SearchCap: DuckDuckGo growth, Voice search and Salesforce tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo reaches 30 million queries per dayOct 12, 2018 by Barry Schwartz DuckDuckGo, the privacy focused search engine, keeps growing steadily. Voice search isn’t the next big disrupter, conversational AI IsOct […]
SearchCap: Moz with STAT & marketing automation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
SearchCap: Google Smart Bidding, SEO content style guides & Google’s 20th anniversary
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Smart Bidding for Search PartnersSep 25, 2018 by Ginny Marvin Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. How to create a style […]
SearchCap: Google mobile-first indexing notices, Bing AMP for news & Google Ads call reporting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google floods webmasters with ‘mobile-first indexing enabled’ notificationsSep 20, 2018 by Barry Schwartz Did you get a notice from Google that your site is now enabled for mobile-first indexing? You’re not […]
SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
SearchCap: Old content in Google, CRO tools, missing mobile opportunities & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 questions to ask yourself before publishing a new landing page Aug 17, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions […]
SearchCap: Link building tools, Salesforce gets a new co-chief executive & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link-building tools you may not know about Aug 13, 2018 by Julie Joyce Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each […]
SearchCap: Google upgrades event search feature, rookie link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google event search feature adds more details and links to book tickets Jul 26, 2018 by Barry Schwartz Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving […]
SearchCap: Google Image search, Google AMP Stories, picking link partners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 checks you should make when choosing a link partner Jul 17, 2018 by Julie Joyce How can you best evaluate a site to determine whether it’s a good linking partner? […]
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
SearchCap: Crawl budget, content development & shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist […]
SearchCap: Google drops paginated results, small business agency use & Google local services menu
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is officially testing ‘more results’ button to load more search resultsApr 8, 2018 by Barry Schwartz Instead of making searchers click to the next page of search results, Google is […]
SearchCap: SEO factors, negative local reviews & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews […]
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like […]
Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative. We also are interviewing Todd Silverstein, who won the award for Best […]
SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling The deal effectively ends Getty’s European antitrust complaint against Google. Monitoring web migrations: A checklist for moving […]
SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as […]
SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas […]
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour […]
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their visitors.
SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep […]
SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
SearchCap: Offline conversion imports for AdWords, Google My Business updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can schedule offline conversion imports in AdWords May 18, 2017 by Ginny Marvin Imports from files can be scheduled daily or weekly. 7 unannounced updates to Google My Business […]
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]
SearchCap: Google Project Owl, trillions of searches & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and […]
SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New study confirms Google doesn’t use Chrome browser data to discover new URLsMar 15, 2017 by Barry Schwartz GoogleBot did not visit a test page that Chrome accessed days before. Here’s […]
SearchCap: Pinterest search, Google AdWords call extensions & content quality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an expansion of automated call extensions […]
SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove […]
SearchCap: AMP stats, AdWords & Salesforce & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Exploring a newly-granted Google patent around social signalsOct 7, 2016 by Dave Davies Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the […]
AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
SearchCap: Google AdWords payday loans, organic results study & Viv
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After 4 months & 125M+ pages indexed, where are we with AMP?Oct 6, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé […]
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]