You can now link Google Analytics 4 to Google Search Console
The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics.
Topic: Search engine optimization
How to effectively deliver the results of your work to clients
When working with clients, make sure you have everything you need for effective communication to build lasting relationships.
How marketers can prepare for what’s next in page experience
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.
Google Review Snippets rich results report updated
You may see a reduction in the number of review objects in this report starting on December 14, 2021.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Google issue sent Search Console redirect error notifications; Google will fix issue
You can safely ignore this notification if you received it over this past weekend.
Top 4 backlink API vendors compared (1 million domain study)
Who has the largest backlink index? We’ve run four million checks with Ahrefs, Majestic, SEO PowerSuite, and Semrush and documented the results.
Google Ads refreshes custom columns UI and adds new metrics
When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.
Exclusive: The most popular Yelp search filters
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
Google rolling out new map and local interface in search
Google will show local results on the left and a map on the right of those results.
Google News performance report updated for accuracy, expect impression reductions
This is not a ranking change, this is just a change in how Google reports on your rankings.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
Google rolling out new Top stories design on desktop
The change comes two years after the last redesign.
Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations
Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google said.
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.
YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.
Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
Google says it values all local reviews, both positive and negative
Google has updated their help documents to say it finds a mix of reviews more trustworthy.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
Google drops its mobile-first indexing deadline, leaves it open-ended
Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
Google Search Console rolls out new design
Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience.
November 22: The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this week.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
SEO community feels blindsided by November core update as Google defends timing
SEOs have a few opinions on the timing of this update.
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
Google logo schema markup now requires logos to look good on white backgrounds
This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search.
Google adds documentation on translated search results and ad networks with Google Translate
Have you recently seen Google translate your snippets? Here is how to control it.
Google November 2021 Core Update rolling out today
We have a new core update rolling out later today.
Lighthouse 9.0 includes API changes, user flows, updated reports and more
Check out the new features in the updated version of Lighthouse, which has been released with the new PageSpeed Insights tool.
Google adds local news features to search, giving publishers more exposure
Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.
Freelancers can now offer their services on LinkedIn’s new gig marketplace
The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.