Google recipe markup now requires specific times, no more time ranges
Google has removed all references to using time ranges in the recipe schema markup help documents.
Topic: Search engine optimization
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
Google Search Console launches desktop page experience report
We now have a tool from Google to see how well our desktop URLs do with page experience.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be reprocessed.
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit URLs.
Yoast SEO 17.9 adds keyphrase performance tracking
Yoast SEO partnered with SEO tool provider Wincher for these capabilities.
E-commerce sales jumped this holiday season as search marketers weathered Google updates
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season.
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.
Google’s page experience update coming to desktop next month
This won't be a big update, but do expect new Search Console reports soon as well.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
Search incrementality: How paid and organic work together for better performance
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.
How customer reviews can improve your SEO efforts
Customer reviews aren't just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
Microsoft releases IndexNow plugin for WordPress
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.
Google fixes user and permissions issue with Search Console
Full user permissions no longer shows as delegated owners for some - this is now resolved.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
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Google Search Console products rich result report error handling updated
On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.
Google Search Console testing announcement bar
Google looks to be testing a new announcement section at the top of the Search Console interace.
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Google now lets you place products at the top of your local and Maps listing
Google Business Profiles now let's you mark a product as special to pop it to the top.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google's title tag changes and other SERP issues affecting MarTech.
Build a high-impact SEO strategy in 2022
In this webinar, discover exactly what you need to get in front of your audience and deliver on your 2022 marketing goals.
Google December 2021 product reviews update is finished rolling out
Google has confirmed this update is now complete - days before the Christmas holiday.
Google Search Console accessibility issues fully resolved five days later
Although, it seems most of us have been able to access this tool for the past few days.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
5 ways marketers can support entry-level SEO talent
With a huge demand for SEO specialists, marketers shouldn't neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.
How to optimize your site for better findability
An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
How to gain SEO insights using data segmentation
It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.
Google Search Console inaccessible for some users
Many SEOs have reported being unable to access Google Search Console.
Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change.
Google confirmed serving issue with Google Search results
If you see your content not showing up in Google Search this morning, you are not alone - it is a confirmed Google bug.
Google Search launches enhanced autocomplete with second column
In addition, Google is testing an edge to edge autocomplete interface and more full width designs.
How marketers can create linkable content to drive more site traffic
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.