Google page experience update for desktop now rolling out
As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.
Topic: Search engine optimization
Google’s Pirate Update can cause 89% drop in search traffic for offending sites
A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
4 ways to own your own career path in digital marketing
If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.
LinkedIn’s Service Pages for freelancers adds features to showcase credibility
Service Page owners can now show the organization they work for and include media from their portfolio.
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
The benefits of dynamic rendering for SEO
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.
Create a high-impact link-building program
Learn how to evaluate sites for quality and drive your ranking.
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.
Optimizing Core Web Vitals: Why real-user monitoring is key
With Core Web Vitals now a key factor in search rankings for mobile and desktop, publishers must act now to safeguard traffic and revenue.
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Google gives more visibility to local news publishers
Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates.
Expect more messages in Google Search Console
Google said it finished the migration of all the messages into the new Search Console interface.
Bing News PubHub moves to Bing Webmaster Tools
Bing News PubHub launched in 2016 at its own location but has now been migrated into Bing Webmaster Tools.
Google tests Buying Guides in mobile search results
Buying Guides may present visibility opportunities for your content marketing campaigns.
Google says Shopify sites are in a good crawling state after reports of stalled crawling
Google Search Console's crawl stats report showed Google stopped crawling many Shopify sites last week.
8 SEO tools to get Google Search Console URL Inspection API insights
Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
How Google uses artificial intelligence In Google Search
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
Google Search Console snapshot in search results now can show domain properties
You may start seeing this snapshot show up more often because Google now supports more verification methods.
Google opens up about how Maps review moderation works
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
Webinar: How to identify site quality for link building
Scale up a high-impact link-building program while lowering risk.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
Deepcrawl launches technical SEO app for Wix
Wix’s SEO efforts continue with an app designed for small and mid-sized enterprises.
Google Search Console error reporting for Breadcrumbs and HowTo structured data changed
This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.
Google releases URL Inspection Tool API
You can now programmatically access the data you'd request from the URL Inspection Tool within Google Search Console.
Google merges its SafeSearch help information into a single new document
Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.
‘Untitled’ search results sending users to spam sites, Google ‘working on it’
There are multiple reports about 'Untitled' title tags appearing in Google's search results that redirect users to spam sites.
Messy SEO Part 6: Pillar pages and topic clusters
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
Building trust builds brands: SEO link-building strategies that work
Rise above the competition with creative, effective and sustainable link-building strategies.
Google Search Console logging issue may cause drop in image search performance data
The issue started on January 24 and is still ongoing, so please note this in your reports.
New Google mobile search feature: People Search Next
See what Google's new search feature looks like when you do 'near me' searches on mobile.
Google SERP analysis: PAA appears 10x more than featured snippets
Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.
Microsoft earnings: Search, LinkedIn advertising revenue rise
Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product schema.
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.