How to spin a bad site migration into higher traffic and conversions
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
Topic: Search engine optimization
Google deprecates social knowledge panel markup support
Be on the lookout for changes to your knowledge panels.
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search results.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
Google Search Console adds search within markup and copy with tweaking
Check out these two new features in Google Search Console.
Are Google knowledge panels with attributions on the rise — or not?
It's not clear, yet, if there's been any change in the way Google attributes and links to our content.
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge.
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
Moz: Google’s diversity update was pretty minor
According to Moz, Google has some more work to do to make the Google search results more diverse.
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
Google Search Console drops preferred domain setting
Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Decode the science of SEO- Live webinar Tuesday!
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become […]
Google allegedly caught scraping lyrics from Genius
Lyrics site Genius used Morse code to catch Google 'red handed.'
Google launches new search menu with icons
After a few months of testing, Google is finally rolling out the new Google search bar interface.
Here’s the content Google aims to keep out of featured snippets
If you want to show in Google's featured snippets, be sure you're clear on the content policies for them.
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
Yoast, Google devs propose XML Sitemaps for WordPress Core
The proposal also includes an API for further customization.
SMX Overtime: Here’s how to make SEO gains through data science
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance. Here are a few highlights.
Google June 2019 core update finished rolling out on June 8
It took five days for Google to roll out the June 2019 core update and about three-days for the diversity update.
Google Search Console performance overview report now shows 90 days of data
There is now more data at a glance within the Google Search Console overview page.
Experts tout voice search as study ties answers to top 3 organic results
SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.
Google search update aims to show more diverse results from different domain names
Another Google search update has rolled out this week, this one deals with domain diversity in the search results.
Daily Mail SEO says site lost big after June Google update, asks community for help
The site appears to have been hit hard by the Google's June core search algorithm update.
Google and Bing talk web spam and penalties
How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.
Here’s to Barry Schwartz and Greg Sterling, heroes of the search community
On Tuesday, we honored them both with Outstanding Community Service Awards at the 5th annual Search Engine Land Awards.
Early data around the Google June 2019 core update shows some winners, losers
This Google update that began rolling out on Monday seems like it was pretty big and the scary part, it isn't done rolling out yet.
Meet the winners of the 2019 Search Engine Land Awards
Agencies, teams, personalities and a couple of the industry's most cherished community leaders honored for stellar work and the examples they set for the industry.
The Periodic Table of SEO Factors gets major overhaul for 2019
The new version features updated weightings, new elements, emerging verticals and some nasty toxins to avoid at all costs. Get it now.
Google algorithms are not Google penalties
They both determine how websites rank but it's important to understand the differences before they can be influenced in a meaningful way.
The North Face booed by SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results.
Google begins rolling out June 2019 core update
Google has launched the June 2019 algorithm update, as it warned on Sunday.
Google adds Googlebot desktop vs. mobile selector for Rich Results test
Here is a new way to test to see if your site has issues with Google's mobile-first indexing.
Google pre-announces June 2019 core search algorithm update
Google says the June 3 update is not a major one, but keep an eye out for how your results will be impacted.
PWA: How to avoid partial rendering issues with service workers
When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots).
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding reviews.