Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your videos.
Topic: Search engine optimization
Brands can better understand users on third-party sites by using a keyword overlap analysis
These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.
Google Search Console reports back on track after multi-week delay
You can finally now check your coverage and enhancement reports in Search Console after a three-week delay.
Google may decide to charge for Google My Business listings
If Google starts to charge for Google My Business listings it may introduce some issues for how Google defends their free/organic listings.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Google bug may select unrelated canonical URLs, could impact indexing
Breadcrumb trails on mobile may reflect unrelated URLs.
Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users.
Google updates Custom Search mobile layout
Google’s Custom Search is presenting users with a new mobile layout. The features getting a refreshed look include the search box and refinements, thumbnails and pagination. The changes mostly affect mobile searchers but some of the updates have been extended to desktop as well. Why we should care Giving mobile users a fluid experience […]
Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.
Google starts showing more images in web search results
It might be time for you to focus a bit more on image SEO.
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
Google investigating a new indexing bug – this time with Google News
Oh no - another indexing related bug. But this one is limited to only a few Google News publishers.
Does Google owe us more than just an apology over de-indexing?
Do we deserve more transparency from Google? Do we deserve more then jut an apology?
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
De-indexing bug hits Google Search Console reports, tools
Don't trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing bugs.
How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets.
Google spotted testing version of GoogleBot that can render more content
Google may be able to fully crawl more advanced and modern web apps sooner than you thought.
Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices.
Google says de-indexing issue is fixed
After six days of working to fix the indexing bug, Google claims to have solved the problem but did not elaborate on what exactly went wrong.
Google Search Console adds Discover report
If your website gets a lot of traffic from Google Discover you may see a new report in the Google Search Console to help you analyze that data.
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey […]
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice search?
Google Search Console adds Android app filters to performance report
More ways to slice and dice your Google Search Console performance report is here — from your Android apps and possibly the Google Discover feed.
Google’s de-indexing issue still not fully resolved
Not fixed yet - but Google is working on it and has been communicating better about the issue.
Google: De-indexing problem now fixed, result of ‘technical issue’
Site owners who saw large percentages of pages no longer show as indexed in Google Search Console should now see the problem resolved.
‘Rich Answers’ and search ads coming to Google Assistant
Beyond improving the experience, Google appears to be trying to harmonize Assistant and mobile search results.
Ad Network Recommendation: Media.net
Disclosure: We have not been paid to recommend this product, although we do use an affiliate link on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For growing websites which have passed the 25,000 page views per month mark, it’s time to look for a new ad […]
Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
Paid-search ranked near the bottom of the list for 2019.
Google data shows Page Speed update resulted in 15-20% speed increases among slower sites
Webmasters, developers, SEOs and site owners took notice and the results are in: The web is faster, according to Google.
Google warns SEOs to expect increases in issues in Search Console enhancement reports
Don't panic if you see new issues and spikes in errors in the Google Search Console enhancement reports.
What the numbers tell us about the current voice search opportunity
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search.
Google testing new search menu with icons for maps, news, shopping and more
Company adds new icons next to results categories. Do you see them?
Google drops more reports from old Google Search Console
There is not much left in the old Google Search Console at this point.
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google
Can it be done? Can a new player compete with Google and Bing after many have tried and failed?
5 additional data blending examples for smarter SEO insights
Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
SMX Overtime: 3 tips to maximizing visual search potential
Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed.
SEOs show mixed results following Google March 2019 core update
The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities
Google released its annual webspam report last week to highlight advances against content that seeks to manipulate ranking algorithms and harm users. The company is also calling on webmasters, developers, and users to utilize its resources to prevent and report such content. Why should you care? Some of the ways Google is trying to thwart […]