Now live: Google 3D images and AR integration in mobile search
Have fun with 3D images in Google search by placing them in your room or office.
Topic: Search engine optimization
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong.
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search business.
Starting July 1, all new sites will be indexed using Google’s mobile-first indexing
Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile.
Google has fixed the indexing issue from Thursday night
2.5 days after Google's new indexing bug, Google has confirmed the issue was fully resolved today.
In with the old: Smart ways to repurpose your content for maximum impact
How to get more out of your existing content in an era of social and multimedia formats.
Google’s indexing issue is now resolved – new content being indexed
Google has fixed the issue with getting new and fresh content into their index.
Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results.
Google not indexing recent content?
It looks like another Google bug. Good luck finding new content within the hour.
You’re about to miss SMX Advanced. Get your ticket now!
Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow. While others wait and worry, you take action towards continued success. Attending SMX® Advanced, June 3-5 in Seattle, is a big step in the right direction. Join us in two weeks […]
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more imperative than ever to learn which tactics really matter.
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that's when you should step on the gas.
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon sellers.
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed beta.
Google says image search referrals will not get new source URL (but forgets to tell us)
The company teases publishers with more traffic data and then retracts that offer.
The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago.
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema graph.
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction data.
Google says no core update or infrastructure changes have occurred despite chatter
The company says the rumors are not legit - there was no major update to Google search recently.
Train with Google and Microsoft, only at SMX Advanced
For over a decade, SMX® Advanced has proudly delivered an elite, unbiased, vendor-agnostic editorial program to thousands of search marketers from around the world. But we also know how important it is to learn first-hand from the search engines you trust with your rankings and advertising dollars. That’s why we’re thrilled to invite you to […]
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their clicks.
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.
New app rating formula headed to Google Play will favor newer reviews
Recent ratings will carry more weight to reflect the current state of your app.
Google to add support for higher quality images in search, swipe up images & 3D images
Google Images is often overlooked, but it can be a great source of traffic. Here are some new features coming to image search you should pay attention to.
There’s a new Speed Report coming to Google Search Console
You can request beta access to this new speed report today.
Google search bug has search suggestions crawling off the page
Google, that just looks ugly. Can you fix it?
Google’s web crawler Googlebot now runs on the latest version of Chromium: Why that’s a good thing
Googlebot has been upgraded and should now be able to crawl more modern web sites with less of an issue.
Google Search experiments with showing less relevant search results when requested
Google experiments with a message in search that reads, "Hmm... the results for your search don't seem very relevant."
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
Survey: More consumers trust accuracy of SMB websites over Google My Business
BrightLocal also found an overwhelming consumer preference for phone calls vs. other channels such as email and messaging.
Google launches new video series: SEO Mythbusting
The new video series from the Google Webmaster Trends Analyst team aims to clarify common misconceptions and answer pressing questions on SEO topics.
Sitelinks searchbox, logo enhancement and unparsable structured data report added to GSC
Check out these three new reporting goodies Google just added to Search Console.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing.
Local SEOs mixed, some peeved at idea of paying for Google My Business services
They recognized the logic – but many had strong criticisms.
Some April Google Search Console data lost, manual actions disappeared
Most of the reports are missing data during the de-indexing bug period.
Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your videos.