Google apologizes for rel=next/prev mixup
Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of Google indexing purposes.
Topic: Search engine optimization
Google’s neural matching versus RankBrain: How Google uses each in search
Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts.
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.
Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)
But no, this doesn't confirm Google is using engagement metrics in rankings.
Google hasn’t supported rel=next/prev for a while (thanks for telling us)
The company feels that people are building great sites without the markup.
Google Search Console adds new actions to sitemap report
Google is proving that it is continuing to port old features from the old Search Console to the new one.
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
Yelps says Google trying to bring back ‘discredited’ shopping antitrust remedy
Company says the approach only delivers marginally better traffic to competitors' sites.
Public Google+ content is getting archived for future generations
Your public Google+ posts will be saved for posterity with the Internet Archive.
Google on the March 2019 core update: This is not the biggest update we’ve released
That being said, the data does show some sites that got hit hard with previous core updates improved with this last one.
Early data on Google March 2019 Core Update show an interesting pattern
While Google would not say if the March 2019 core update was a reversal of the August 1 update, the data paint a pretty compelling picture.
Product Recommendations
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SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action
Small business advocate is calling for new regulation.
No more confusion: Google gives core update a name, and a structure
Google's Danny Sullivan says this week's algorithm change will be called the "March 2019 Core Update," hopes structure will cut back on confusion.
Study: Brands are failing voice search optimization in 3 key areas
Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social posting.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Here is why some folks are calling this the Florida 2 update but don't let the name confuse you.
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing.
Google released a broad core search algorithm on March 12
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big shifts.
Book your SMX Advanced pass by Saturday for up to $900 in savings
Expert search marketers like you are attending SMX® Advanced June 3-5 in Seattle for actionable SEO and SEM tactics needed for continued success. Register by this Saturday, March 16 to save up to $900 off on-site rates! Check out everything in store…
Google showing image thumbnails in mobile search results snippets more often
Make sure you richen up your pages so they benefit from showing images in the Google search results snippets.
Google explains how dates within search results snippets work
Don't try to trick Google with fake dates in your content, it can back fire.
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google rankings.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it
A conversation with Moz's Russ Jones about what's changed.
SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’
Though Google's John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly.
Report: 51% of web site hacks related to SEO spam
One of the biggest reasons a site gets hacked is for SEO purposes.
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile search.
Google My Business boosts visibility of business offers in Google Posts
A new feature in Google Posts can display up to 10 offers from your business.
Botify founder: Half of enterprise pages not being crawled by search engines
The company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today's "complex" SEO climate.
Google’s CTR answer just what you’d expect, and this is why SEOs go bananas
Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.
Startup helps small retailers get local inventory data online at POS
Pointy offers a way to gain more SEO visibility and compete with Amazon.
Google Search Console gives us domain properties to replace property sets
Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site's data into one Google Search Console view.
Google to kill off property sets within Search Console
Google says you can download the data from the interface or the API before they turn it off completely.
Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost sales.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Controversy over Google Featured Snippets stealing publisher traffic reignites
Google said it will take feedback into consideration.