Topic: Search engine optimization

Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops

Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo – SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small group of […]

Report: Yahoo Search Share Up After Firefox Deal, Google Down

According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs. 8.6 percent a year ago. Google had a December share of […]

SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]

Yahoo Rolls Out Search For Its Android Launcher Aviate

In February, I wrote that the glaring omission from Yahoo’s Android launcher and “intelligent homescreen” Aviate was a search box. Now it has one. Yesterday Yahoo announced that it’s rolling out search on Aviate (for Android 4.0 and above): Search on Aviate is your gateway to your apps, contacts and the Web, with Web results powered by Yahoo. Aviate […]

SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Despite Documented Performance Lift Brands Still Confounded By Local Search Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are […]

SEO

Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns — sometimes dramatically. Source: Local Search Association ad performance insights database (2014) Despite the […]

SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. Bing Updates iOS App […]

SearchCap: Spain Wants Back, Google News Archive & AdWords Countdown

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Widget In AdWords Makes Countdown Copy Easy Quickly set up dynamic countdowns in ads without having to type variable strings. Quickly set up dynamic countdowns in ads without having to […]

SearchCap: Making Your Website Evergreen, Bing Upgrades Safe Search & No More Credit Cards For Adwords Customers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at […]

SearchCap: Google Penguin Rolls On, AdWords Editor Revamped & Mobile-Friendly Labels Go Global

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Penguin To Shift To “Continuous Updates” Google To Continuously “Optimize” The Penguin Algorithm As It Goes Google Overhauls AdWords Editor: Version 11 Released Globally Editor now supports more bulk […]

Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm, along with topical relevance and context. Michael then went on […]

Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews

Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. [pullquote]These new facts at the top of the search page aim to provide simple answers to searches for things like phone numbers for restaurants, the hours of your local mall, or directions to your friend’s house.[/pullquote] Listed […]

New Facebook Search: Local Ignored Again — Big Mistake

Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for […]

SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream […]