Topic: Search engine optimization

SearchCap: Spain Wants Back, Google News Archive & AdWords Countdown

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Widget In AdWords Makes Countdown Copy Easy Quickly set up dynamic countdowns in ads without having to type variable strings. Quickly set up dynamic countdowns in ads without having to […]

SearchCap: Making Your Website Evergreen, Bing Upgrades Safe Search & No More Credit Cards For Adwords Customers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at […]

SearchCap: Google Penguin Rolls On, AdWords Editor Revamped & Mobile-Friendly Labels Go Global

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Penguin To Shift To “Continuous Updates” Google To Continuously “Optimize” The Penguin Algorithm As It Goes Google Overhauls AdWords Editor: Version 11 Released Globally Editor now supports more bulk […]

Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm, along with topical relevance and context. Michael then went on […]

Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews

Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. [pullquote]These new facts at the top of the search page aim to provide simple answers to searches for things like phone numbers for restaurants, the hours of your local mall, or directions to your friend’s house.[/pullquote] Listed […]

New Facebook Search: Local Ignored Again — Big Mistake

Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for […]

SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream […]

NORAD Launches 2014 Santa Tracker With Microsoft As Partner

The race is on. Three weeks out from Santa’s annual trek around the world, and both Google and now NORAD — working again with Microsoft — have launched their Santa tracking sites. This year’s NORAD Tracks Santa site features a brand new set of games, improved performance, and an optimized mobile experience. Microsoft says Windows Phone users […]

Google Maps Revamps Quality Guidelines For Local Pages

Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions […]

Google: Penguin 3.0 Rollout Still Ongoing

Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect […]

SearchCap: King Of The United States, Break Up Google Conflict & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of […]

According To Google, Barack Obama Is King Of The United States

Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama, Emperor Of The United States Of America! It appears […]

Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision will be based “on the quality of the product as much as the potential […]

Google Takes Action On More Link Networks In Poland

Google’s Karolina Kruszyńska confirmed this morning that Google has taken action on another link network based in Poland. Karolina wrote on Twitter, “today Google took action on a large link network in Poland.” This is one of many manual action penalties delivered by Google’s web spam team over the course of a year in Poland. […]

Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors

Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content. Now, Bing […]

SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to […]