SearchCap: Google Poland Penalty, Break Up Google & Black Friday Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 3 Proven Ways To Write Ads That Deliver More Conversions
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact.
- Thanksgiving Recipes On Bing: Everything To Make The “Perfect” Holiday Dish All In One Place
Still not sure what you’re bringing to Thanksgiving Day dinner? No worries – Bing has curated what it says are the “most perfect” holiday recipes from a variety of recipe sites, including Food.com, AllRecipes.com and TasteOfHome.com. A search for ‘Thanksgiving recipes’ on Bing will deliver the following carousel of food options at the top of […]
- Google Settles UK “Defamation” Suit, Agreeing To Remove Malicious Links
Google has long maintained it’s not responsible for third party content in its index. And that’s the law in the US. However increasingly in Europe authorities and individuals are seeking to make Google legally responsible for the content in its search results. The latest example comes in the form of a legal settlement in a UK […]
- Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize on this growth, Google is now providing more detailed product information available from Google […]
- Learning SEO From Google Employees
What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse’s mouth.
- Google Takes Action On More Link Networks In Poland
Google’s Karolina Kruszyńska confirmed this morning that Google has taken action on another link network based in Poland. Karolina wrote on Twitter, “today Google took action on a large link network in Poland.” This is one of many manual action penalties delivered by Google’s web spam team over the course of a year in Poland. […]
- Ask.com’s Top 10 Searches For 2014: “What Are The Symptoms Of Ebola?” Leads The List
With more than a month still to go in 2014, Ask.com has already released its top searches for the year. Based on its 100 million monthly U.S. users, Ask.com says “What are the symptoms of Ebola?” was the number one question for news related searches on the site in 2014. Ask.com listed its top trending news, […]
- Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So
Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest of the business. Needless to say, if this were to come to pass it […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- UNICEF Launches #IMAGINE Campaign With Interactive App
- 4 Google Chrome Extensions For Digital Marketers
- How Coke & Denny’s React To Real-Time Events On Social Media
- Think Cross-Channel For Your Holiday Paid Search Campaign
- Select Facebook Advertisers Gain Access To New ‘Grapevine’ Insights Program
Search News From Around The Web:
Industry
- Is Google Going Back Into China?, Bloomberg View
Local & Maps
- Why People Keep Trying to Erase the Hollywood Sign From Google Maps, Gizmodo
- Google Maps 9.1 for Android now displays local weather, time, and tips about your destination, Greenbot
- Is your goose cooked on Turkey Day? Never fear, Google Maps is here!, Google LatLong
- Not Travelling this Thanksgiving? Try a Virtual Family Visit Instead., Bing Maps Blog
Searching
- Through the Google lens: search trends November 14-20, Official Google Blog
- How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better, ProBlogger
SEO
- Google Cache Date Is a Month Old, Bill Hartzer
- Google Says We Have No Plans To Update PageRank In The Future, So Stop Using It, Search Engine Roundtable
- Google Sending Out Defamation Removal From Search Notices to Webmasters, The SEM Post
- Google Uses Many Desktop Signals For Mobile Ranking Still, Search Engine Roundtable
- Google’s Gary Illyes Discusses Mobile as a Ranking Factor, Stone Temple
- Relative Uniqueness is More Important To Search than Complete Uniqueness, SEO Theory
- SEO: If It’s Everybody’s Job, It’s Nobody’s Job, ISOOSI Blog
SEM / Paid Search
- Holiday Preparation Overview: Stats and Tips for Thanksgiving, Black Friday and Cyber Monday, Bing Ads Blog
- Rule-based User Lists in AdWords API v201409, Google Ads Developer Blog
- Using Google’s Automatic Item Update Tool to Keep Shopping Campaigns Accurate, RKG Blog
Search Marketing
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