How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
Topic: Search engine optimization
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Google releases November 2023 reviews update
This is the third reviews update of the year and the last reviews update Google will likely confirm.
Google page experience report updated in Search Console
Plus the good page experience search appearance filter from the Performance report has been removed.
GA4 exploration report: 3 ways to uncover website roadblocks
Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics 4.
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Why this advertiser doesn’t trust Amazon Ads
"Amazon ads take credit for sales that would've happened organically!"
Microsoft patent on website and site content reliability scores for Bing Search ranking
Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to read.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
How Danny Sullivan shares SEO issues with Google’s Search team
Part of job of the Search Liaison at Google is to share feedback on how to improve search.
SEO through the Google SGE lens: What’s changing?
Find out where Search Generative Experience stands, its impact on user behavior, and the skills you need to capitalize on this paradigm shift.
12 SEO pitfalls to avoid during a website platform migration
Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
The secret to work-life harmony in SEO: Setting boundaries
Find out how to establish clear boundaries in your SEO work and personal life for a healthier, more productive career.
SearchBot: Marketing operations expert
I’ve been “pre-prompted” as a marketing operations (MOps) expert with experience and certifications on most of the major marketing automation platforms and an expert practitioner of marketing operations, automation, analytics, CRM integration, and related topics. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with […]
SearchBot: Marketing manager
I’ve been “pre-prompted” as a marketing manager with expertise in content marketing, email campaigns, social media strategy, digital advertising, event/tradeshow marketing, app marketing, and any marketing-related inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips […]
SearchBot: Content marketing expert
I’ve been “pre-prompted” as a content marketing expert with expertise in content strategy development, content creation, distribution and promotion, SEO optimization, analytics, and any content marketing-related inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips […]
Revenue, customer growth returns Semrush to profitability in Q3
To continue growing, Semrush has already started testing price increases to maximize the revenue it generates from its users.
Google November 2023 core update released
The reviews update will be switching to ongoing regular updates, which means Google will not be announcing future review updates.
SearchBot: Analytics expert
I’ve been “pre-prompted” as a business & analytics expert with expertise in marketing analytics, data visualization, A/B testing strategies, attribution modeling, and any data-driven marketing inquiries. If you want to see my analytics context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
SearchBot: Technical SEO expert
I’ve been “pre-prompted” as a technical SEO expert with expertise in technical SEO issues, website optimization, SEO audit methodologies, mobile SEO best practices, and any technical SEO-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! […]
SEO meta-skills: How research on goal setting can make you a better SEO
SEO success is about more than just optimizations. Learn why specificity matters when setting SEO goals and explore the WOOP framework.
Hosting third-party content: What Google says vs. the reality
Money-making strategy or SEO pitfall? Learn how to make the most of third-party content partnerships while staying within Google's guidelines.
Google fixed a bug with the October 2023 core update impacting Discover traffic
Some sites may see an increase in their Discover traffic starting soon.
Bitter, cynical Verge article blames SEOs for ruining the internet
What kind of publication would spend their time smearing an entire SEO industry for traffic and profit? The Verge.
How to create linkable assets with ChatGPT
Stop overloading journalists and content creators with studies they don't care about. Create assets that add value for their readers.
Search, social and retail: The future of digital brand experiences
Explore the interdependence of search, social, and retail media and why embracing it is key to delivering a holistic brand experience.
Google says mobile-first indexing is complete after almost 7 years
Google said it will turn off the indexing crawler information in the settings page in Search Console.
AI-generated content in 2024: How to excel and where to exercise caution
The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this balance today and beyond.
Visual optimization must-haves for AI-powered search
Boost your SERP visibility with this three-step strategy for optimizing visual assets and gain SEO insights from a real-world case study.
9 ways to stay on top of the latest SEO trends
Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices.
Google CEO details how Chrome helped grow Google Search
We also now know exactly how much Google paid to be the default search engine on multiple devices and browsers: $26.3 billion in 2021.
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals.
Best of the Bot: Create an SEO plan for a digital marketing agency
A human asks Search Engine Land's ChatBot to create a content marketing and SEO plan. Here's the answer.
Ahrefs again calls out Semrush for ‘unethical practices’
Ahrefs seems to believe an article endorsing Semrush over Ahrefs on the Backlinko website may violate FTC's endorsement guidelines.
Google Maps new search results makes photos significantly more important
This is a new "photo-first" search result layout where business owners need to pay more attention to the photos that show up for their business listings.
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.