Data providers on the Google October 2023 core and spam update
This was a very big set of Google updates, here is an analysis.
Topic: Search engine optimization
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals.
Mastering content quality: The ultimate guide
Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.
Google testing ads between organic results?
Sponsored posts have been spotted where the third and fifth organic positions usually run in Google's search result pages.
Google rich results for events removed from search snippets
You may have noticed a reduction in clicks from Google Search related to this change.
Study: Blogs appear most often in top Google positions
Blogs appear 23% of the time in the top 5 positions of Google Search, excluding home pages, according to BrightEdge data.
How SEOs can successfully collaborate with web developers
Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers.
Yelp unveils enhanced ad targeting capabilities
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.
AI-powered content marketing: A startup’s guide to success
Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience.
B2B SaaS SEO: Mapping your keywords to the customer journey
Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.
Google sees spike in failed hostload exceeded error in Search Console
Google's request indexing tool may be having issues due to abuse by spammers.
Search Engine Land Awards 2023: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.
SEO outcomes vs. SEO outputs: Understanding the difference
Here's how focusing on outcomes, not just outputs, can align your SEO efforts with your organization's goals, resulting in a holistic impact.
Exploring programmatic SEO: Real-world examples and insights
Explore programmatic SEO through practical examples, from travel and template collections to product comparisons and database-driven pages.
Google October 2023 spam update done rolling out
This spam update targeted several spam tactics and had a larger impact in some non-English languages.
LinkedIn to give Collaborative Articles more reach in search
While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.'
Google October 2023 Core Update rollout is now complete
This felt like a big update, taking almost 14 days to fully roll out.
Microsoft Target CPA and Maximize Conversions move to general availability
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort".
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
SearchBot: SEO expert
Want a free on-demand SEO strategist? SearchBot has been “pre-prompted” as an SEO expert with in-depth knowledge of optimizing websites for both search engines and human audiences. This means SearchBot can help you with keyword research, content optimization, link building, local SEO, and enhancing technical aspects to improve online visibility and user experience. We all […]
Google Rich Results Test now supports paywalled content
You can use this new feature to validate that Google Search understands your content is paywalled.
Use AI to turn your calls into a competitive advantage
It’s time to unlock your marketing potential.
Google confirms sunset details for 4 attribution models in Ads and Analytics
Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates."
How to repair your Google search results and reclaim your online reputation
Learn three steps for removing or suppressing negative Google search results that harm your brand's reputation.
Google adds new vehicle listings structured data
With this new structured data, Gogole launched a new rich results report and testing tool support for the markup.
Does Google’s helpful content update penalize AI content?
Create high-quality AI content that meets Google's guidelines. Learn how to balance automation with a human touch for SEO success.
Top link-building insights heading into 2024
Optimize your link-earning strategy for better rankings in the new year.
Search Engine Land Awards 2023: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 23.
How communication issues prevent you from getting buy-in for SEO
Has your CEO or CFO rejected your SEO budget? Here’s why you should think about your conflict in terms of communication and safety.
5 reasons Amazon Ads is better than Google Ads for ecommerce
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.
Google Search officially stops indented results
Google's Search Liaison confirmed Google stopped indenting search results a "few weeks ago."
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Share of search: The SEO metric you can’t ignore
Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.
Personal connection is key to your marketing team’s success
Here are some questions you can ask to learn about your team members' motivations and build a solid foundation of trust and respect.
5 behavioral strategies to make your content more engaging
Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.
Google testing more subtle Search Generative Experience design
This "lite" version as some are calling it fits better with the current traditional search results.
Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.
6 tips to track and analyze PPC results
Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.
How to use AI to refresh old blog content
Looking to breathe new life into your old blog posts? Here’s how to keep your content fresh and relevant with the help of AI.
Future-proofing digital experience in AI-first semantic search
Get ahead of the curve and deliver a seamless user journey with these 10 AI-driven semantic search strategies.