Google Search Organization markup adds name, address, contact information, and other business identifiers
Google has updated the Search Console and Rich Results test reporting to support these new additions.
Topic: Search engine optimization
Google November 2023 core update rollout is now complete
The fourth broad core algorithm update of 2023 is now done rolling out.
Google Bard can now answer questions about YouTube videos
Google is expanding Bard's capabilities to boost engagement on YouTube.
How to evolve an SEO strategy: Key elements to review
Keep your SEO strategy dynamic with regular refreshes. Check out areas to audit when updating your plan each year.
Google Search now supports discussion forum and profile page structured data
Google can show these as rich results in Google Search and Google also added new Search Console reports.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
Google Search Console was down today
You may be seeing a 500 error when trying to access the tool.
How to find high-potential keywords for SEO
High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.
Googlebot crawl rate tool in Search Console is going away
The tool is going away on January 8, 2024 because Google says it is no longer useful.
Google’s 2023 Search quality rater guidelines update: Here’s what changed
The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users.
AI content creation: A beginner’s guide
See how AI is changing the game for SEO, plus get tips for balancing AI-assisted content production with quality standards.
Local SEO for new physical locations
Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.
9 tips for converting more organic traffic
Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates.
Google Search Console experience and enhancement reporting bug
Google is working on a fix, this has no impact on indexing or ranking.
Google adds small business filter to shopping search results
Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond."
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
How to integrate user-generated content into your SEO strategy
Learn how to harness UGC to boost your SEO, strategies to integrate it into your workflow, and tips to maximize value while minimizing risks.
Google updates search quality raters guidelines
It has been 11 months since the last update, here is what changed.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
How to use Bard to get ahead of Google algorithm updates
Here's how Bard's real-time insights and direct access to Google resources can help you navigate algorithm changes.
Google Search goes after fraudulent and manipulative DMCA takedown requests
The lawsuit alleges two men created over 65 Google accounts and submitted hundreds of thousands of fake DMCA takedown requests to remove competitors from the search results.
How to create and manage an SEO budget
Investing in SEO requires assessing your goals, website limitations and resource needs. Get insights into effective SEO budgeting here.
Better, non-programmatic ways to go up the B2B funnel
Learn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.
Automated SEO reporting for clients: The agency’s guide
In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen your client-agency relationships.
Bing adds AI-generation captions to some search result snippets
This uses GPT 4 to make the Bing search results more relevant and informative, Bing said.
Google testing new SGE ad format
The "You May Also Like" feature is presented as a carousel showcasing product titles, images, and the company name.
Microsoft rebrands Bing Chat as Copilot
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Google Search Console adds robots.txt report
Google has sunset the robots.txt tester.
Google Search ranking improvement aims to surface hidden gems
Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update.
Google launches new personal search experience with follow button and personalized ranking
Plus, perspectives is coming to desktop, content creators get more visibility and more.
Google Search tests Notes on search results
The notes feature is a labs experiment that you can turn on or off.
How to spot potential in SEO candidates
New SEO hires don't need to master every tool and skill out of the gate. Learn to spot transferable abilities that show capacity for growth.
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
SearchBot upgraded with 13 new personas, AI image generation
Get free access to this Search Engine Land toolkit that equips you with AI specially designed for marketing tasks.
Boosting search conversions: 5 behavioral strategies to test
Are you getting the most out of your traffic? Optimize your website for conversions with these five behavioral nudges.
Google says major changes coming to search rankings
Danny Sullivan, Google's Search Liaison, was quoted as saying that major changes are coming Google's search ranking algorithms.
Transformer architecture: An SEO’s guide
Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.
Google adds reports for learning video rich results
The reports are within Google Search Console's performance report, where you filter by search appearance.
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
Why you shouldn’t measure SEO performance by ROI
Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.