Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
Topic: Semrush
SEO’s new battleground: Winning the consensus layer
AI search rewards brands that show up consistently across trusted sources. Here’s how to build visibility when rankings no longer cut it.
Adobe to shut down Marketo Engage SEO tool
Users have until March 31 to export SEO data as Adobe retires a little-used Marketo feature and shifts focus toward broader search tools.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
SEO analytics: How to interpret SEO data & anomalies
Master SEO data analysis: Identify spikes and drops in organic traffic, uncover root causes of, and make informed decisions with our detailed guide.
10 Reddit comment frameworks that drive engagement without sounding like ads
Learn practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
How to use AI for SEO without losing your brand voice
AI excels at scale and data-heavy SEO tasks. But without clear brand voice, automation can make content sound the same.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?
How ChatGPT uses SEO to drive growth and revenue
An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.
Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
8 tips for SEO newbies
Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools.
10 things Semrush One lets you do that you couldn’t do before
Semrush One introduces new tools that enable marketers to monitor AI visibility, track prompts, assess brand sentiment, and streamline content creation.
How to apply ‘They Ask, You Answer’ to SEO and AI visibility
AI rewards clarity over spin. Map real buyer questions on pricing, problems, and reviews to win trust, citations, and sales.
Why AI optimization is just long-tail SEO done right
LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.
Why video is the canonical source of truth for AI and your brand’s best defense
A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
Inspiring examples of responsible and realistic vibe coding for SEO
Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
Advanced ways to use competitive research in SEO and AEO
Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.
7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
How to train in-house LLMs on your brand voice
Learn how to teach your in-house AI to write in your brand voice, with step-by-step guidance and free prompt templates to get started.
How to explain flat traffic when SEO is actually working
AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.
How digital marketing agencies are adapting to AI search
Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority.
Are your pop-ups tanking your rankings? A guide to interstitials and dialogs
Learn what interstitials and dialogs are, how they affect SEO, and which types trigger Google’s mobile penalties.
9 best social media planning tools in 2026
The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social.
Google Ads competitor analysis: How to reverse engineer winning PPC strategies
See where rivals win on Google Ads. Learn how Google Ads competitor analysis uncovers keywords, ad copy, and bidding strategies to sharpen your campaigns.
Where affiliates can get traffic beyond Google search
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
7 hard truths about measuring AI visibility and GEO performance
From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
Spam traffic in GA4: How to detect, filter & prevent it
Learn how to identify, filter, and prevent spam traffic in GA4. Fix corrupted analytics, protect data quality, and make better SEO and marketing decisions.
Featured snippets: How to win position zero
Learn how to optimize for featured snippets with structured content, query matching, and semantic formatting to boost visibility, authority, and zero-click reach.
SEO debugging: A practical framework for fixing visibility issues fast
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
Googlebot fraud (Fake crawlers, bot abuse & how to protect your site)
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
SEO gap analysis: How to find content and keyword gaps
Learn how to run an SEO gap analysis using Semrush to uncover keyword, content, link, and AI visibility gaps. Build clusters, boost topical authority, and turn insights into revenue-driving roadmaps.
New AI Visibility Awards spotlight brands thriving in AI-generated search results
Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.
Proxies for prompts: Emulate how your audience may be looking for you
As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms.