Maximizing reach and engagement: A guide to the top video game ad platforms for brands
The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, and high engagement rates.
Topic: Snapchat
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
BigCommerce teams up with Snapchat for a new app
The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
Snap partners with Amazon for new AR shopping experience
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.
Snapchat now offers Dynamic Ads for Travel
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers:
U.S. search ad revenue grew 33% to $78 billion last year
Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.
Russia-based advertisers can no longer reach global audiences on Google properties and networks
This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser frustrations?
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
Snapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall […]
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain challenges?
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.