Law firm PPC: How to optimize for signed cases instead of leads
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Topic: Tampa
Google AI Overviews: What are they and how are they triggered?
Learn what Google AI Overviews are, how they work, and what triggers them — plus how they impact your website traffic and SEO.
5-step Google Business Profile audit to improve local rankings
Learn where competitors are outperforming you — from review recency to category selection — and how to close the gap.
Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
SearchCap: Apple search ads, Google’s newest search features & latest carousel test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest […]
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: The Day In Search, July 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Gold Medal Roundup Of Online Olympics Resources The games of the XXX Olympiad begin in a few hours in London. For the next two weeks people around the globe will […]
Google Updates Earth For iOS With More 3D, Adds Default City Location To PC Maps
In early June, at its “next dimension” mapping event, Google promised more complete 3D coverage in Google Earth. Yesterday it rolled out new versions of Earth for iOS devices. The list of fully rendered 3D cities includes: “Boulder, Boston, Charlotte, Lawrence (Kan.), Long Beach (Ca.), Los Angeles, Portland (Ore.), San Diego, Santa Cruz, Tampa, Tucson, […]
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
An Interview With A Google Search Quality Rater
Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers […]
What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in Search Visibility
(For those wondering what time the game really does start, the 2011 Super Bowl between the Green Bay Packers and the Pittsburgh Steelers kicks off on Fox at around 6:30pm ET.) Before the Super Bowl in both 2009 and 2010, I checked out the search engine results for the Super Bowl start time. In 2009, […]
Google Maps On Android Go 3D And Offline
Google Maps is clearly a strategic product for the company. But that’s even more true on the iPhone and Android devices — especially Android. One could even make an argument that search on Maps is more important than general web search on mobile for Google. For some time Google has been adding enhancements to Google […]
Industry News: SEOmoz Survey, Search & Social Awards Launched
Couple pieces of industry-related news to pass along: One is about an industry-wide survey and the other is about a new industry awards; both have just launched today. First, SEOmoz has announced the 2010 SEO Industry Survey — an update of the industry survey they first did in 2008. There are questions about the types […]
Microsoft Launches New Live Search Maps India & New Virtual Earth Imagery
Microsoft has announced they released a new Live Search Maps India plus new imagery to Virtual Earth.
Google Adds 13 Metro Areas To Street Views, Plus New API Support
The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and […]
SearchCap: The Day In Search, August 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Transit Coming To New York Metropolitan Area
Google May Start New York Transit Guide to Boost Ads from Bloomberg reports that Google Transit will soon support the New York/New Jersey metropolitan area. Currently Google Transit covers about 15 U.S. cities including Burbank, Humboldt County, Orange County, San Diego, Tampa, Honolulu, Duluth, Las Vegas Monorail, Reno, Eugene, Portland, Pittsburgh, Austin, Dallas and Seattle. […]
Q&A With Jimmy Wales On Search Wikia
News came out earlier this week that Wikipedia founder Jimmy Wales had a new project in mind, to build a community-driven "Google-killer" search engine. I’ve just finished talking with Jimmy about his plans. Here’s a rundown on his vision and what may come as his Search Wikia project grows over the course of the next […]